SaaS Companies in Vietnam
The Vietnam is home to 290 SaaS companies spanning a diverse range of software categories. The market is dominated by Development Services Providers, Ecosystem Service Providers, Marketing Software, which together represent the core of the Vietnam software ecosystem.
What distinguishes this market is its strong focus on Development Services Providers (46 companies), Ecosystem Service Providers (39 companies), and Marketing Software (8 companies). This concentration reflects the Vietnam’s position as a global technology leader and its robust digital infrastructure.
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Summary and Key Data Points for SaaS Companies in Vietnam
Total SaaS Companies: 290
Top Software Category: Development Services Providers with 46 companies (15.9% of market)
Second Largest Category: Ecosystem Service Providers with 39 companies
Third Largest Category: Marketing Software with 8 companies
Enterprise Companies (Over 500 employees): 1 companies (0.3%)
Mid-Size Companies (100-500 employees): 9 companies (3.1%)
Small Companies (1-10 employees): 238 companies (82.1%)
Dominant Company Size: 82.1% of companies have 1-10 employees, indicating a startup-heavy market
Top 50 SaaS Companies in Vietnam
Companies
| Company | Software Category | Company LinkedIn | Employee Range | Website Languages |
|---|---|---|---|---|
| KiotViet | Sales Tools | Over 500 | Vietnamese | |
| JobHopin | Recruiting Software; Marketplace Apps; Talent Management Software; Human Resources Software | 100-500 | ||
| Nhanh | Commerce Software; Retail Software | 100-500 | Vietnamese | |
| HARAVAN | Content Management Systems; E-Commerce Software | 100-500 | English, French, German, Multilingual | |
| Base.vn | HR Software; Operations Management Software | 100-500 | Vietnamese | |
| OTTclouds | Video Software | 100-500 | English, Japanese, Multilingual, Spanish, Vietnamese | |
| Viettel Cyber Security | E-Commerce Software; System Security Software; Web Security Software; Security and Privacy Services Providers | 100-500 | ||
| UrBox | Marketing Software | 100-500 | Vietnamese | |
| Coc Coc | IT Management Software; Artificial Intelligence Software; System Utilities | 100-500 | English, Vietnamese | |
| Boxme | Supply Chain & Logistics Software; Commerce Software; eCommerce Software; Software Ecommerce | 100-500 | English, Thai | |
| Stringee JSC | Development Software; Call & Contact Center Software | 51-100 | English | |
| HQSOFT | Retail Software; Logistics Software; Sales Software; Retail Management Software; CRM Software | 51-100 | English, Vietnamese | |
| FPT AdTrue JSC | Marketing Software | 51-100 | English | |
| DMSpro | Retail Software; Logistics Software; Operations Management Software | 51-100 | English, Vietnamese | |
| Printway | E-Commerce Software | 51-100 | English, Vietnamese | |
| Aura Network | Blockchain Software | 51-100 | English | |
| Litextension | E-Commerce Software; eCommerce Software | 51-100 | English | |
| Pasona Tech | Ecosystem Service Providers; Marketplace Apps | 51-100 | ||
| SCS Solutions | IT Outsourcing Services; Distribution Software; Inventory Management Software; Software Supply Chain Management | 51-100 | English | |
| Mobio.io | Marketing Software | 51-100 | English | |
| Amber Online Education | Talent Management Software | 51-100 | English, Vietnamese | |
| CrystalSound | Collaboration & Productivity Software; Deep Learning Software; Multimedia | 51-100 | English | |
| EngineThemes | E-Commerce Software; Content Management Systems; Human Resources Software; Software Directory | 11 to 50 | English | |
| Phong Nguyen | Health Care Software | 11 to 50 | English, Vietnamese | |
| Pure Moderation | Marketing Software; Content Management Systems; Artificial Intelligence | 11 to 50 | ||
| EXE Corp | Development Software | 11 to 50 | English | |
| Cloudjet Solutions | Accounting & Finance Software | 11 to 50 | Vietnamese | |
| Abivin | Distribution Software; Artificial Intelligence; Data Management Software; Logistics Software; Software Delivery Management; Software Route Planning; Software Transportation Dispatch; Software Transportation Management | 11 to 50 | English, Vietnamese | |
| FPT.AI | Agentic AI Software; Artificial Intelligence Software; Financial Services Software; Process Automation Software | 11 to 50 | English, Japanese, Vietnamese | |
| printcart.com | E-Commerce Software; Marketing Software | 11 to 50 | ||
| YayCommerce | E-Commerce Software; Software Transactional Email | 11 to 50 | English | |
| Seldat | Inventory Management Software | 11 to 50 | ||
| IChiba | Supply Chain & Logistics Software | 11 to 50 | English | |
| Smartos | Real Estate Software | 11 to 50 | English, Spanish, Vietnamese | |
| LitCommerce | E-Commerce Software; Software Multi Channel Ecommerce | 11 to 50 | English | |
| PageFly | Conversion Rate Optimization Tools; Content Management Systems; Marketing Software; eCommerce Software | 11 to 50 | English, Japanese | |
| qikify | E-Commerce Software | 11 to 50 | English, Japanese | |
| Trainizi | Talent Management Software | 11 to 50 | English, Vietnamese | |
| Thinkprompt | Generative AI Software | 11 to 50 | English | |
| Vbee | Generative AI Software | 11 to 50 | Vietnamese | |
| GUDJOB | Inbound Marketing Services; Content Management Systems | 11 to 50 | Chinese, English, Japanese, Korean, Multilingual, Vietnamese | |
| OplaCRM | Sales Tools | 11 to 50 | English, Japanese, Vietnamese | |
| Subiz Live Chat | Customer Service Software | 11 to 50 | ||
| GIMO | HR Software; Human Resources | 11 to 50 | English, French, German, Multilingual | |
| Lockon | Marketing Software | 11 to 50 | Japanese | |
| Tigren Solutions | E-Commerce Software; Development Services Providers | 11 to 50 | English | |
| VNLIFE | Financial Services Software | 11 to 50 | ||
| CoffeeHR Vietnam | HR Software | 11 to 50 | English, French, German, Multilingual | |
| Magezon | Conversion Rate Optimization Tools | 11 to 50 | English | |
| EAERA | Financial Services Software | 11 to 50 | English, French, German, Multilingual | |
Insights of the Top 50 Vietnam SaaS Companies
- All top 50 companies are enterprise-level with Over 500 employees
- Healthcare and Health Care Software is heavily represented in the top tier
- HR Software and Human Resources solutions show strong market presence
- Financial Services and Accounting Software companies are well-established
- English is the dominant language, with multilingual support increasingly commonAll top 50 companies are enterprise-level with Over 500 employees
- Healthcare and Health Care Software is heavily represented in the top tier
- HR Software and Human Resources solutions show strong market presence
- Financial Services and Accounting Software companies are well-established
- English is the dominant language, with multilingual support increasingly common
SaaS Companies in Vietnam Split Into Software Categories
Companies
| Software Category | Number of Companies | % of Market |
|---|---|---|
| Development Services Providers | 46 | 15.9% |
| Ecosystem Service Providers | 39 | 13.4% |
| Marketing Software | 8 | 2.8% |
| Staffing Services Providers | 7 | 2.4% |
| IT Outsourcing Services | 6 | 2.1% |
| Outbound Marketing Services | 5 | 1.7% |
| Multimedia Software | 5 | 1.7% |
| Inbound Marketing Services | 5 | 1.7% |
| Collaboration & Productivity Software | 4 | 1.4% |
| Ecosystem Service Providers; Value-Added Resellers (VARs) | 4 | 1.4% |
| Other B2B Services Providers | 4 | 1.4% |
| E-Commerce Software; eCommerce Software | 3 | 1.0% |
| HR Software | 3 | 1.0% |
| Content Management Systems | 3 | 1.0% |
| Talent Management Software | 3 | 1.0% |
The Vietnam SaaS market is dominated by Development Services Providers, accounting for 15.9% of all companies. Ecosystem Service Providers and Marketing Software follow closely, reflecting the market’s emphasis on digital marketing, professional services, and technology innovation. Categories with lower representation include specialized vertical solutions, indicating opportunities for niche market expansion.
Number of SaaS Companies in Vietnam Based on Employee Count
Companies
| Employee Range | Number of Companies | % of Total |
|---|---|---|
| 1 to 10 | 238 | 82.1% |
| 11 to 50 | 30 | 10.3% |
| 51-100 | 12 | 4.1% |
| 100-500 | 9 | 3.1% |
| Over 500 | 1 | 0.3% |
Key Insights Regarding SaaS Businesses in Vietnam
Key Insights;
The Vietnam SaaS landscape presents significant opportunities for sales teams targeting technology companies. The market is characterized by a large startup ecosystem, with 82.1% of companies employing 1-10 people, indicating a highly dynamic and innovation-driven environment.
From a technical sophistication standpoint, Vietnam SaaS companies tend to be early adopters of emerging technologies. The strong presence of Artificial Intelligence Software (2 companies) demonstrates the market’s focus on cutting-edge solutions. Development Services Providers and Ecosystem Service Providers dominate, suggesting a mature market with established infrastructure.
Key target segments for B2B sales include Marketing Software companies, HR Software providers, and Health Care Software vendors. These categories represent substantial market share and typically have higher technology adoption rates. Decision-makers in these companies are often accessible via LinkedIn, making social selling an effective approach.
Summary: How to Succeed in Selling to SaaS Companies in Vietnam
Success in the Vietnam SaaS market requires understanding its unique characteristics. The largest target segment comprises small companies (1-10 employees) at 82.1% of the market, followed by growth-stage companies (11-50 employees) at 10.3%.
The most common technology categories include Development Services Providers, Ecosystem Service Providers, and Marketing Software. Understanding these verticals and their specific pain points will enhance sales effectiveness. Regional hubs vary, but major metropolitan areas typically concentrate technology companies.
English-language sales materials are essential, as the majority of companies operate primarily in English. Multi-touch outreach strategies combining email, LinkedIn, and phone work best for reaching decision-makers in this market.
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