SaaS Companies in United Kingdom
The United Kingdom is home to 10,480 SaaS companies spanning a diverse range of software categories. The market is dominated by Ecosystem Service Providers, Outbound Marketing Services, Marketing Software, which together represent the core of the United Kingdom software ecosystem.
What distinguishes this market is its strong focus on Ecosystem Service Providers (672 companies), Outbound Marketing Services (482 companies), and Marketing Software (186 companies). This concentration reflects the United Kingdom’s position as a global technology leader and its robust digital infrastructure.
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We gather company insights from official registries, verified public records, trusted data partners, and regularly refreshed datasets.
Table of Content
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7 Day Free TrialSummary and Key Data Points for SaaS Companies in United Kingdom
Total SaaS Companies: 10,480
Top Software Category: Ecosystem Service Providers with 672 companies (6.4% of market)
Second Largest Category: Outbound Marketing Services with 482 companies
Third Largest Category: Marketing Software with 186 companies
Enterprise Companies (Over 500 employees): 208 companies (2.0%)
Mid-Size Companies (100-500 employees): 489 companies (4.7%)
Small Companies (1-10 employees): 7,448 companies (71.1%)
Dominant Company Size: 71.1% of companies have 1-10 employees, indicating a startup-heavy market
Top 50 SaaS Companies in United Kingdom
Companies
| Company | Software Category | Company LinkedIn | Employee Range | Website Languages |
|---|---|---|---|---|
| Willis Towers Watson | Financial Services Software; Recruiting Software; HR Software; Insurance Software | Over 500 | ||
| WGSN Insight | Marketing Software | Over 500 | English | |
| VIX Verify | Data Privacy Software | Over 500 | ||
| Valuekeep | Asset Management Software; Logistics Software; Operations Management Software | Over 500 | ||
| Tutorful | Education Software | Over 500 | English | |
| Tribal | Education Software | Over 500 | English | |
| Wise | Accounting & Finance Software | Over 500 | French, German, Italian, Multilingual, Russian, Spanish | |
| Tictrac | HR Software; Human Resources | Over 500 | ||
| Thought Machine | Financial Services Software; Finance; Software Banking Systems | Over 500 | English, German, Japanese, Multilingual, Spanish | |
| thebigword | Content Management Systems | Over 500 | Chinese, English, Japanese | |
| Taxfiler | Financial Services Software; Finance Software | Over 500 | ||
| Alphadesk | Financial Services Software | Over 500 | ||
| Serena Changeman SSM | IT Management Software | Over 500 | ||
| Bureau Veritas | Quality and Safety Management Software; Security and Privacy Services Providers; Compliance Software | Over 500 | English | |
| SCL | POS Software | Over 500 | ||
| SSP | Financial Services Software; Software Stock Portfolio Management | Over 500 | English | |
| Servelec | Health Care Software | Over 500 | ||
| ServiceTick | Customer Service Software | Over 500 | ||
| Senseye | Asset Management Software; IT Management; Manufacturing Software; Operations Management | Over 500 | ||
| SBG | Sports Software; Multimedia | Over 500 | ||
| Salongenius | Vertical Industry Software; Retail Management Software | Over 500 | ||
| Texthelp | Accounting & Finance Software | Over 500 | English | |
| Rouse | Legal Software | Over 500 | English | |
| Rightmove | Real Estate Software | Over 500 | English | |
| REVOLUT | HR Software; Talent Management Software; Business Finance Providers; Crypto Tools; Finance Software | Over 500 | English | |
| Engica | Asset Management Software; Operations Management | Over 500 | English, French, German, Multilingual | |
| Procensol | Process Automation Software | Over 500 | ||
| Privitar | Confidentiality Software; Data Privacy Software; Data Security Software; IT Management Software; Data Management Software; IT Security | Over 500 | ||
| TechnipFMC | Oil and Gas Software | Over 500 | English, Multilingual | |
| Addison Lee | B2B Marketplaces; Logistics Software; Travel Software | Over 500 | English | |
| ORION | Quote Management Software; eCommerce Software; Software Product Configurator | Over 500 | English | |
| Options It | Financial Services Software; Ecosystem Service Providers; Finance; Software Hedge Fund | Over 500 | English | |
| ONECOM | Call & Contact Center Software | Over 500 | English | |
| Ogury | Analytics Tools & Software | Over 500 | ||
| OAG | Analytics Tools & Software; Software Oil And Gas | Over 500 | English, Japanese, Spanish | |
| Nucoro | Financial Services Software; Finance | Over 500 | ||
| Lemongrass Consulting | Ecosystem Service Providers; Value-Added Resellers (VARs); Marketplace Apps | Over 500 | ||
| Mercaris | Agriculture Software | Over 500 | ||
| Maystreet | Financial Services Software | Over 500 | English | |
| GForces | Automotive Software | Over 500 | ||
| Marshmallow | Financial Services Software | Over 500 | English, French, German, Multilingual | |
| Marshalls | Vertical Industry Software; Construction Management Software | Over 500 | English, French, German, Multilingual | |
| Attaché | HR Software | Over 500 | ||
| Learnlight | Education Software; Talent Management Software | Over 500 | English, French, German, Italian, Multilingual, Spanish | |
| KX | Analytics Tools & Software; Data Integration Tools; Database Software; IT Management Software; Data Management; Data Management Software; Software Database Management | Over 500 | English, French, German, Multilingual | |
| Kerridge Commercial Systems | ERP Software; Retail Software; Manufacturing Software; Operations Management | Over 500 | Dutch, English, Multilingual | |
| Kantar | Digital Advertising Tech; Collaboration & Productivity Software; Marketing Software; Advertising Software; Application Development; Business Intelligence Software; Communications; Marketing; Operations Management | Over 500 | Chinese, English, Finnish, French, German, Spanish | |
| Marex | Marketing Software | Over 500 | English, French, German, Multilingual | |
| IronFX | Public Relations (PR) Software; Trading Software | Over 500 | ||
| EMBL-EBI | Life Sciences Software; Healthcare Software | Over 500 | English |
Insights of the Top 50 United Kingdom SaaS Companies
- All top 50 companies are enterprise-level with Over 500 employees
- Healthcare and Health Care Software is heavily represented in the top tier
- HR Software and Human Resources solutions show strong market presence
- Financial Services and Accounting Software companies are well-established
- English is the dominant language, with multilingual support increasingly common
SaaS Companies in United Kingdom Split Into Software Categories
Companies
| Software Category | Number of Companies | % of Market |
|---|---|---|
| Ecosystem Service Providers | 672 | 6.4% |
| Outbound Marketing Services | 482 | 4.6% |
| Marketing Software | 186 | 1.8% |
| Development Services Providers | 141 | 1.3% |
| Education Software | 140 | 1.3% |
| Marketing Services Providers | 131 | 1.3% |
| Financial Services Software | 111 | 1.1% |
| HR Software | 110 | 1.0% |
| Real Estate Software | 97 | 0.9% |
| Artificial Intelligence Software | 94 | 0.9% |
| Content Management Systems | 88 | 0.8% |
| Accounting & Finance Software | 86 | 0.8% |
| Crypto Tools | 85 | 0.8% |
| Staffing Services Providers | 84 | 0.8% |
| Inbound Marketing Services | 82 | 0.8% |
The United Kingdom SaaS market is dominated by Ecosystem Service Providers, accounting for 6.4% of all companies. Outbound Marketing Services and Marketing Software follow closely, reflecting the market’s emphasis on digital marketing, professional services, and technology innovation. Categories with lower representation include specialized vertical solutions, indicating opportunities for niche market expansion.
Number of SaaS Companies in United Kingdom Based on Employee Count
Companies
| Employee Range | Number of Companies | % of Total |
|---|---|---|
| 1 to 10 | 7,448 | 71.1% |
| 11 to 50 | 1,840 | 17.6% |
| 51-100 | 495 | 4.7% |
| 100-500 | 489 | 4.7% |
| Over 500 | 208 | 2.0% |
Key Insights Regarding SaaS Businesses in United Kingdom
Key Insights;
The United Kingdom SaaS landscape presents significant opportunities for sales teams targeting technology companies. The market is characterized by a large startup ecosystem, with 71.1% of companies employing 1-10 people, indicating a highly dynamic and innovation-driven environment.
From a technical sophistication standpoint, United Kingdom SaaS companies tend to be early adopters of emerging technologies. The strong presence of Artificial Intelligence Software (94 companies) demonstrates the market’s focus on cutting-edge solutions. Development Services Providers and Ecosystem Service Providers dominate, suggesting a mature market with established infrastructure.
Key target segments for B2B sales include Marketing Software companies, HR Software providers, and Health Care Software vendors. These categories represent substantial market share and typically have higher technology adoption rates. Decision-makers in these companies are often accessible via LinkedIn, making social selling an effective approach.
Summary: How to Succeed in Selling to SaaS Companies in United Kingdom
Success in the United Kingdom SaaS market requires understanding its unique characteristics. The largest target segment comprises small companies (1-10 employees) at 71.1% of the market, followed by growth-stage companies (11-50 employees) at 17.6%.
The most common technology categories include Ecosystem Service Providers, Outbound Marketing Services, and Marketing Software. Understanding these verticals and their specific pain points will enhance sales effectiveness. Regional hubs vary, but major metropolitan areas typically concentrate technology companies.
English-language sales materials are essential, as the majority of companies operate primarily in English. Multi-touch outreach strategies combining email, LinkedIn, and phone work best for reaching decision-makers in this market.
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LinkedIn is the primary platform for identifying decision-makers at United Kingdom SaaS companies. Company profiles often list key executives and their roles. Professional B2B databases like Clevenio provide verified contact information including email addresses and phone numbers for key decision-makers across 10,480 SaaS companies in United Kingdom.
United Kingdom hosts 10,480 SaaS companies across 4114 software categories. The market includes 208 enterprise companies (500+ employees) and 489 mid-size companies (100-500 employees), making it one of the significant regional SaaS markets.
Ecosystem Service Providers leads the United Kingdom SaaS market with 672 companies, representing 6.4% of the total market. This is followed by Outbound Marketing Services (482 companies) and Marketing Software (186 companies).
The United Kingdom SaaS market is predominantly composed of small companies: 71.1% have 1-10 employees and 17.6% have 11-50 employees. This startup-heavy composition indicates a dynamic, innovation-driven market with significant growth potential.
Based on company specializations, the most common technologies include marketing automation, CRM systems, and cloud infrastructure. 94 companies specialize in Artificial Intelligence Software, 186 in Marketing Software, and 110 in HR Software, reflecting the market’s tech-forward orientation.