SaaS Companies in Japan
The Japan is home to 448 SaaS companies spanning a diverse range of software categories. The market is dominated by Ecosystem Service Providers, Ecosystem Service Providers; Value-Added Resellers (VARs), Artificial Intelligence Software, which together represent the core of the Japan software ecosystem.
What distinguishes this market is its strong focus on Ecosystem Service Providers (93 companies), Ecosystem Service Providers; Value-Added Resellers (VARs) (25 companies), and Artificial Intelligence Software (13 companies). This concentration reflects the Japan’s position as a global technology leader and its robust digital infrastructure.
How Do We Source This Data ?
We gather company insights from official registries, verified public records, trusted data partners, and regularly refreshed datasets.
Table of Content
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7 Day Free TrialSummary and Key Data Points for SaaS Companies in Japan
Total SaaS Companies: 448
Top Software Category: Ecosystem Service Providers with 93 companies (20.8% of market)
Second Largest Category: Ecosystem Service Providers; Value-Added Resellers (VARs) with 25 companies
Third Largest Category: Artificial Intelligence Software with 13 companies
Enterprise Companies (Over 500 employees): 14 companies (3.1%)
Mid-Size Companies (100-500 employees): 22 companies (4.9%)
Small Companies (1-10 employees): 337 companies (75.2%)
Dominant Company Size: 75.2% of companies have 1-10 employees, indicating a startup-heavy market
Top 50 SaaS Companies in Japan
Companies
| Company | Software Category | Company LinkedIn | Employee Range | Website Languages |
|---|---|---|---|---|
| Sony | Design Software; Video Software | Over 500 | English | |
| Mitsubishi Electric | ERP Software | Over 500 | English, Multilingual | |
| IPInfusion | IT Infrastructure Software; Network Security Software; IT Management; Network Management Software; Software Data Center Management | Over 500 | English | |
| AnyMind Group | Supply Chain & Logistics Software; Social Media Marketing Software | Over 500 | ||
| Nippon Telegraph and Telephone | DevOps Software | Over 500 | ||
| ABeam Consulting Ltd. | Ecosystem Service Providers; Value-Added Resellers (VARs); Marketplace Apps | Over 500 | Chinese, English, Japanese | |
| Ricoh | Office Management Software | Over 500 | ||
| MS3D | Analytics Tools & Software | Over 500 | Japanese | |
| Seiko Epson | Business Services Providers; Hospitality Software | Over 500 | ||
| Hakuhodo Data Labs | E-Commerce Software | Over 500 | Japanese | |
| SHIFT | IT Management Software | Over 500 | English, Japanese | |
| Nippon Express | Inventory Management Software; Freight Forwarding Services Providers; Logistics Software; Software Warehouse Management | Over 500 | ||
| Freee | Accounting & Finance Software | Over 500 | Japanese | |
| Panasonic Solution Technologies | Value-Added Resellers (VARs); Public Safety Software; Content Management Systems | Over 500 | ||
| TableCheck | Hospitality Software; Marketing Software; Retail Management Software; Software Reservations; Software Restaurant Management | 100-500 | ||
| ExaWizards Inc. | Agentic AI Software; Marketplace Apps | 100-500 | English, Japanese | |
| Cybernet | Development Software | 100-500 | Japanese | |
| Adways | Demand Generation Software | 100-500 | ||
| Josys | IT Management Software; Identity Management Software; Software Saas Management | 100-500 | English, Japanese | |
| Kakehashi | Health Care Software | 100-500 | Japanese | |
| Cacoo Diagrams | Marketplace Apps | 100-500 | English, Japanese | |
| Datadeck | Business Intelligence Software | 100-500 | English, Japanese | |
| RevComm | Call & Contact Center Software; Collaboration & Productivity Software; Sales Acceleration Software | 100-500 | Japanese | |
| Sakana AI | Artificial Intelligence Software | 100-500 | English | |
| Techtouch | Marketplace Apps | 100-500 | Japanese | |
| bitFlyer | Blockchain Software | 100-500 | English, Japanese | |
| NRI SecureTechnologies | System Security Software; IT Security Software; Software File Sharing | 100-500 | English | |
| BASE | Accounting & Finance Software | 100-500 | Chinese, English, Japanese, Multilingual | |
| Hatena Co., Ltd. | Value-Added Resellers (VARs); IT Infrastructure Software | 100-500 | English, French, German, Multilingual | |
| Sansan | Event Management Software; Office Management Software; CRM Software; Marketing; Software Contact Management; Software Billing And Invoicing; Software Business Card | 100-500 | Chinese, English, Japanese, Multilingual | |
| ChatWork | Internal Communications Software; Collaboration Software; Communications Software; Project Management Software | 100-500 | ||
| Abeja | Value-Added Resellers (VARs); Artificial Intelligence Software; Artificial Intelligence; Data Management | 100-500 | English, Japanese | |
| Soracom | Value-Added Resellers (VARs); IT Infrastructure Software; IT Management | 100-500 | English | |
| TELEXISTENCE | Artificial Intelligence Software | 100-500 | English, Japanese | |
| Dwango | Video Software | 100-500 | English, French, German, Multilingual | |
| SmartHR | HR Software | 100-500 | English, Japanese | |
| Midokura | DevOps Software | 51-100 | English | |
| SpiderLabs | Digital Advertising Tech; Advertising Software; Marketing Tools; Software Click Fraud; Software Affiliate; Software Ppc | 51-100 | Dutch, English, Japanese, Multilingual, Spanish | |
| AI inside | Marketplace Apps; Software Ocr | 51-100 | Japanese | |
| Wahl and Case | HR Software | 51-100 | ||
| CELSYS | Graphic Design Software; Software Vector Graphics | 51-100 | English, Japanese | |
| WOVN.io | Localization Software; Content Management Systems; Software Website Builder | 51-100 | Chinese, English, Japanese | |
| MoneyTree | Accounting & Finance Software | 51-100 | ||
| Upward | Sales Tools; Sales Software | 51-100 | English, Japanese | |
| Grooves | HR Software | 51-100 | English, French, German, Multilingual | |
| Shanon | Marketing Software | 51-100 | Japanese | |
| Aldagram | Portfolio & Program Management Software | 51-100 | Japanese | |
| PORTERS | Recruiting Software; Human Resources Software | 51-100 | ||
| Toku | Blockchain Software | 51-100 | English | |
| WingArc | Marketplace Apps; Value-Added Resellers (VARs); Software Business Intelligence; Software Document Generation | 51-100 | Chinese, English, Japanese | |
Insights of the Top 50 Japan SaaS Companies
- All top 50 companies are enterprise-level with Over 500 employees
- Healthcare and Health Care Software is heavily represented in the top tier
- HR Software and Human Resources solutions show strong market presence
- Financial Services and Accounting Software companies are well-established
- English is the dominant language, with multilingual support increasingly common
SaaS Companies in Japan Split Into Software Categories
Companies
| Software Category | Number of Companies | % of Market |
|---|---|---|
| Ecosystem Service Providers | 93 | 20.8% |
| Ecosystem Service Providers; Value-Added Resellers (VARs) | 25 | 5.6% |
| Artificial Intelligence Software | 13 | 2.9% |
| Multimedia Software | 12 | 2.7% |
| Marketplace Apps | 11 | 2.5% |
| Crypto Tools | 9 | 2.0% |
| Outbound Marketing Services | 7 | 1.6% |
| System Utilities | 6 | 1.3% |
| Engineering Software | 5 | 1.1% |
| Development Services Providers | 5 | 1.1% |
| Project Management Software | 4 | 0.9% |
| Application Development Software | 4 | 0.9% |
| Marketing Software | 4 | 0.9% |
| HR Software | 4 | 0.9% |
| Inbound Marketing Services | 3 | 0.7% |
The Japan SaaS market is dominated by Ecosystem Service Providers, accounting for 20.8% of all companies. Ecosystem Service Providers; Value-Added Resellers (VARs) and Artificial Intelligence Software follow closely, reflecting the market’s emphasis on digital marketing, professional services, and technology innovation. Categories with lower representation include specialized vertical solutions, indicating opportunities for niche market expansion.
Number of SaaS Companies in Japan Based on Employee Count
Companies
| Employee Range | Number of Companies | % of Total |
|---|---|---|
| 1 to 10 | 337 | 75.2% |
| 11 to 50 | 53 | 11.8% |
| 51-100 | 22 | 4.9% |
| 100-500 | 22 | 4.9% |
| Over 500 | 14 | 3.1% |
Key Insights Regarding SaaS Businesses in Japan
Key Insights;
The Japan SaaS landscape presents significant opportunities for sales teams targeting technology companies. The market is characterized by a large startup ecosystem, with 75.2% of companies employing 1-10 people, indicating a highly dynamic and innovation-driven environment.
From a technical sophistication standpoint, Japan SaaS companies tend to be early adopters of emerging technologies. The strong presence of Artificial Intelligence Software (13 companies) demonstrates the market’s focus on cutting-edge solutions. Development Services Providers and Ecosystem Service Providers dominate, suggesting a mature market with established infrastructure.
Key target segments for B2B sales include Marketing Software companies, HR Software providers, and Health Care Software vendors. These categories represent substantial market share and typically have higher technology adoption rates. Decision-makers in these companies are often accessible via LinkedIn, making social selling an effective approach.
Summary: How to Succeed in Selling to SaaS Companies in Japan
Success in the Japan SaaS market requires understanding its unique characteristics. The largest target segment comprises small companies (1-10 employees) at 75.2% of the market, followed by growth-stage companies (11-50 employees) at 11.8%.
The most common technology categories include Ecosystem Service Providers, Ecosystem Service Providers; Value-Added Resellers (VARs), and Artificial Intelligence Software. Understanding these verticals and their specific pain points will enhance sales effectiveness. Regional hubs vary, but major metropolitan areas typically concentrate technology companies.
English-language sales materials are essential, as the majority of companies operate primarily in English. Multi-touch outreach strategies combining email, LinkedIn, and phone work best for reaching decision-makers in this market.
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LinkedIn is the primary platform for identifying decision-makers at Japan SaaS companies. Company profiles often list key executives and their roles. Professional B2B databases like Clevenio provide verified contact information including email addresses and phone numbers for key decision-makers across 448 SaaS companies in Japan.
Japan hosts 448 SaaS companies across 219 software categories. The market includes 14 enterprise companies (500+ employees) and 22 mid-size companies (100-500 employees), making it one of the significant regional SaaS markets.
Ecosystem Service Providers leads the Japan SaaS market with 93 companies, representing 20.8% of the total market. This is followed by Ecosystem Service Providers; Value-Added Resellers (VARs) (25 companies) and Artificial Intelligence Software (13 companies).
The Japan SaaS market is predominantly composed of small companies: 75.2% have 1-10 employees and 11.8% have 11-50 employees. This startup-heavy composition indicates a dynamic, innovation-driven market with significant growth potential.
Based on company specializations, the most common technologies include marketing automation, CRM systems, and cloud infrastructure. 13 companies specialize in Artificial Intelligence Software, 4 in Marketing Software, and 4 in HR Software, reflecting the market’s tech-forward orientation.