SaaS Companies in Denmark
The Denmark is home to 786 SaaS companies spanning a diverse range of software categories. The market is dominated by Ecosystem Service Providers, Marketing Software, HR Software, which together represent the core of the Denmark software ecosystem.
What distinguishes this market is its strong focus on Ecosystem Service Providers (71 companies), Marketing Software (15 companies), and HR Software (14 companies). This concentration reflects the Denmark’s position as a global technology leader and its robust digital infrastructure.
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Summary and Key Data Points for SaaS Companies in Denmark
Total SaaS Companies: 786
Top Software Category: Ecosystem Service Providers with 71 companies (9.0% of market)
Second Largest Category: Marketing Software with 15 companies
Third Largest Category: HR Software with 14 companies
Enterprise Companies (Over 500 employees): 13 companies (1.7%)
Mid-Size Companies (100-500 employees): 51 companies (6.5%)
Small Companies (1-10 employees): 489 companies (62.2%)
Dominant Company Size: 62.2% of companies have 1-10 employees, indicating a startup-heavy market
Top 50 SaaS Companies in Denmark
Companies
| Company | Software Category | Company LinkedIn | Employee Range | Website Languages |
|---|---|---|---|---|
| Milestone | Vertical Industry Software; Video Software; Artificial Intelligence Software; Operations Management | Over 500 | Danish, Dutch, English, French, German, Italian, Japanese, Multilingual, Russian, Spanish, Swedish, Turkish | |
| Lunar | Accounting & Finance Software; Finance Software | Over 500 | Danish, English, Multilingual, Norwegian, Swedish | |
| Dalux | Construction Software; Construction Management Software; Software Construction Management; Software Facility Management; Software Bim; Software Document Management | Over 500 | ||
| LanguageWire | Content Management Systems; Artificial Intelligence; Content Management; Software Translation Management | Over 500 | English, French, German, Multilingual | |
| Energinet | Utilities Software | Over 500 | English | |
| Saxo Bank | Blockchain Software; Trading Software | Over 500 | ||
| Ageras | Accounting & Finance Software | Over 500 | Dutch, English, French | |
| Jabra | Ecosystem Service Providers; Marketplace Apps; Software Video Conferencing | Over 500 | English, French, German, Multilingual | |
| Falck A/S | Health Care Software | Over 500 | ||
| Pleo | Accounting & Finance Software; Payment Software; Procurement Software; Finance Software; Travel Software; Software Spend Management; Software Expense Report | Over 500 | ||
| Simcorp | Financial Services Software; Finance; Real Estate Software; Trading Software; Software Stock Portfolio Management; Software Investment Management | Over 500 | English, Multilingual | |
| FORCE Technology | Oil and Gas Software | Over 500 | Danish, English, Swedish | |
| Trustpilot | E-Commerce Software; Marketing Software | Over 500 | ||
| Trackunit | Supply Chain & Logistics Software; Logistics Software; Software Gps Tracking; Software Fleet Management | 100-500 | Danish, English, French, German, Japanese, Multilingual | |
| Phase One | Photography Software | 100-500 | English | |
| Mover Systems ApS | Distribution Software | 100-500 | ||
| Sepior | Data Security Software; IT Security Software | 100-500 | ||
| SecBI | Cloud Security Software; Endpoint Protection Software; Network Security Software; IT Security | 100-500 | ||
| Rokoko | Generative AI Software; Artificial Intelligence Software; Multimedia Software; Software Artificial Intelligence; Software Animation | 100-500 | English, French, Hindi, Japanese, Korean, Multilingual, Spanish | |
| Relesys | Internal Communications Software; Retail Software; Talent Management Software | 100-500 | ||
| SimpleSite | Content Management Systems; Content Management | 100-500 | Danish, Dutch, English, Finnish, French, German, Italian, Norwegian, Portuguese, Spanish, Swedish | |
| Podimo | Design Software | 100-500 | Danish, Dutch, English, Finnish, German, Multilingual, Spanish | |
| Pixelz | Photography Software; Artificial Intelligence Software; Multimedia Software | 100-500 | English | |
| Codeable | HR Software | 100-500 | English | |
| Onomondo | ERP Software; IoT Management Platforms; IT Management; Software Iot | 100-500 | English, German, Multilingual, Spanish | |
| 2021.AI | Artificial Intelligence Software; Artificial Intelligence; Software Artificial Intelligence; Software Machine Learning | 100-500 | Danish, English | |
| Lenus eHealth | Fitness Software; Other B2B Services Providers | 100-500 | English | |
| INSCALE | HR Software | 100-500 | English, German | |
| EveryonePrint | Office Management Software; Operations Management | 100-500 | ||
| Edlund | Financial Services Software | 100-500 | Danish, Swedish | |
| Dinero | Accounting & Finance Software; Finance Software | 100-500 | Danish, Dutch | |
| Comm2ig | IT Management Software | 100-500 | Danish, Swedish | |
| area9 | Ecosystem Service Providers; Education Software | 100-500 | Dutch, English, German, Italian, Multilingual, Portuguese | |
| Superb | Hospitality Software | 100-500 | Danish, English, Italian, Multilingual, Spanish, Swedish | |
| Be My Eyes | Customer Service Software; HR Software; Software Chatbot | 100-500 | ||
| Effective People A/S | Ecosystem Service Providers; Marketplace Apps | 100-500 | English | |
| Formalize | Risk & Compliance Software | 100-500 | Danish, Dutch, English, French, German, Italian, Multilingual, Portuguese, Spanish | |
| GoGift | Marketing Software; Human Resources; Marketing | 100-500 | English, French, German, Italian, Spanish | |
| Gavdi A/S | Ecosystem Service Providers; Marketplace Apps | 100-500 | English, French, German, Multilingual | |
| Monta | Automotive Software; Operations Management | 100-500 | Danish, English, French, German, Multilingual, Spanish, Swedish | |
| Yavica | Real Estate Software; Software Data Management; Software Loan Servicing; Software Rental Property Management | 100-500 | English | |
| Tricent | Cloud Security Software; Data Security Software; IT Management Software; Identity Management Software; Marketplace Apps; Collaboration Software; Compliance Software; Data Management Software; Document Management Software; IT Security Software | 100-500 | ||
| Ontame.io | Recruiting Software; Human Resources | 100-500 | ||
| Napatech | IT Infrastructure Software | 100-500 | English, French, German, Multilingual | |
| Leapwork | DevOps Software; Generative AI Software; Application Development; Artificial Intelligence; Content Management Systems; IT Management; Marketing; Sales Software; Software Automated Testing | 100-500 | English | |
| Labster | Education Software; Health Care Software; Software Virtual Classroom; Software Simulation | 100-500 | English | |
| Escenic | Content Management Systems | 100-500 | ||
| Corti.ai | Health Care Software; Healthcare; Software Artificial Intelligence | 100-500 | English, French | |
| NaviPartner | Microsoft Ecosystem Services; POS Software; Retail Management Software; Software Point Of Sale | 100-500 | English | |
| ProMark A/S | HR Software; Marketplace Apps | 100-500 | Danish, English, Multilingual, Norwegian, Swedish |
Insights of the Top 50 Denmark SaaS Companies
- All top 50 companies are enterprise-level with Over 500 employees
- Healthcare and Health Care Software is heavily represented in the top tier
- HR Software and Human Resources solutions show strong market presence
- Financial Services and Accounting Software companies are well-established
- English is the dominant language, with multilingual support increasingly common
SaaS Companies in Denmark Split Into Software Categories
Companies
| Software Category | Number of Companies | % of Market |
|---|---|---|
| Ecosystem Service Providers | 71 | 9.0% |
| Marketing Software | 15 | 1.9% |
| HR Software | 14 | 1.8% |
| Collaboration & Productivity Software | 9 | 1.1% |
| Artificial Intelligence Software | 9 | 1.1% |
| Customer Service Software | 8 | 1.0% |
| Accounting & Finance Software | 7 | 0.9% |
| Education Software | 7 | 0.9% |
| Development Services Providers | 7 | 0.9% |
| Outbound Marketing Services | 7 | 0.9% |
| Risk & Compliance Software | 6 | 0.8% |
| Vertical Market Software | 5 | 0.6% |
| Travel Software | 5 | 0.6% |
| Social Media Marketing Software | 5 | 0.6% |
| Marketing Services Providers | 5 | 0.6% |
The Denmark SaaS market is dominated by Ecosystem Service Providers, accounting for 9.0% of all companies. Marketing Software and HR Software follow closely, reflecting the market’s emphasis on digital marketing, professional services, and technology innovation. Categories with lower representation include specialized vertical solutions, indicating opportunities for niche market expansion.
Number of SaaS Companies in Denmark Based on Employee Count
Companies
| Employee Range | Number of Companies | % of Total |
|---|---|---|
| 1 to 10 | 489 | 62.2% |
| 11 to 50 | 181 | 23.0% |
| 51-100 | 52 | 6.6% |
| 100-500 | 51 | 6.5% |
| Over 500 | 13 | 1.7% |
Key Insights Regarding SaaS Businesses in Denmark
Key Insights;
The Denmark SaaS landscape presents significant opportunities for sales teams targeting technology companies. The market is characterized by a large startup ecosystem, with 62.2% of companies employing 1-10 people, indicating a highly dynamic and innovation-driven environment.
From a technical sophistication standpoint, Denmark SaaS companies tend to be early adopters of emerging technologies. The strong presence of Artificial Intelligence Software (9 companies) demonstrates the market’s focus on cutting-edge solutions. Development Services Providers and Ecosystem Service Providers dominate, suggesting a mature market with established infrastructure.
Key target segments for B2B sales include Marketing Software companies, HR Software providers, and Health Care Software vendors. These categories represent substantial market share and typically have higher technology adoption rates. Decision-makers in these companies are often accessible via LinkedIn, making social selling an effective approach.
Summary: How to Succeed in Selling to SaaS Companies in Denmark
Success in the Denmark SaaS market requires understanding its unique characteristics. The largest target segment comprises small companies (1-10 employees) at 62.2% of the market, followed by growth-stage companies (11-50 employees) at 23.0%.
The most common technology categories include Ecosystem Service Providers, Marketing Software, and HR Software. Understanding these verticals and their specific pain points will enhance sales effectiveness. Regional hubs vary, but major metropolitan areas typically concentrate technology companies.
English-language sales materials are essential, as the majority of companies operate primarily in English. Multi-touch outreach strategies combining email, LinkedIn, and phone work best for reaching decision-makers in this market.
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