SaaS Companies in Thailand
The Thailand is home to 190 SaaS companies spanning a diverse range of software categories. The market is dominated by Ecosystem Service Providers, Outbound Marketing Services, Development Services Providers, which together represent the core of the Thailand software ecosystem.
What distinguishes this market is its strong focus on Ecosystem Service Providers (55 companies), Outbound Marketing Services (16 companies), and Development Services Providers (6 companies). This concentration reflects the Thailand’s position as a global technology leader and its robust digital infrastructure.
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Summary and Key Data Points for SaaS Companies in Thailand
Total SaaS Companies: 190
Top Software Category: Ecosystem Service Providers with 55 companies (28.9% of market)
Second Largest Category: Outbound Marketing Services with 16 companies
Third Largest Category: Development Services Providers with 6 companies
Enterprise Companies (Over 500 employees): 2 companies (1.1%)
Mid-Size Companies (100-500 employees): 11 companies (5.8%)
Small Companies (1-10 employees): 153 companies (80.5%)
Dominant Company Size: 80.5% of companies have 1-10 employees, indicating a startup-heavy market
Top 50 SaaS Companies in Thailand
Companies
| Company | Software Category | Company LinkedIn | Employee Range | Website Languages |
|---|---|---|---|---|
| ACommerce | Supply Chain & Logistics Software | Over 500 | English | |
| Fastwork | HR Software | Over 500 | Indonesian, Thai, Vietnamese | |
| Omise | Payment Software; Finance Software | 100-500 | English, Indonesian, Japanese, Multilingual, Thai | |
| Netka System | Data Privacy Software; Monitoring Software; IT Management Software; Compliance Software; IT Management; Software Service Desk | 100-500 | English, French, German, Multilingual | |
| Crea | Commerce Software | 100-500 | English | |
| Conicle | Education Software | 100-500 | English, French, German, Multilingual | |
| AppliCAD Indonesia | CAD Software | 100-500 | ||
| Humanica | HR Software; Recruiting Software; Talent Management Software; Human Resources Software | 100-500 | English | |
| Sweetspot Intelligence | Marketing Software | 100-500 | English, Thai | |
| Wisesight | Social Media Marketing Software | 100-500 | English, Thai | |
| Gofive | HR Software; Software Time Tracking; Software Payroll; Software Human Resource | 100-500 | English | |
| Amity Solutions | Artificial Intelligence Software; Communications; Customer Service Software; Sales; Artificial Intelligence; Application Development; Collaboration Software | 100-500 | English, Thai | |
| AppMan | Financial Services Software | 100-500 | English, Thai | |
| Netizen Co. | Marketplace Apps; Ecosystem Service Providers | 51-100 | ||
| Oozou | Ecosystem Service Providers; Development Services Providers; Content Management Systems | 51-100 | English | |
| Topvisor | Marketing Software; Business Intelligence Software; Software Seo; Software Ppc | 11 to 50 | English, Russian | |
| Think Blue Data | Business Intelligence Software | 11 to 50 | English | |
| The LivingOS | Real Estate Software | 11 to 50 | English, Thai | |
| Block Aero Technologies | Aviation Software | 11 to 50 | ||
| RVGlobalSoft | Content Management Systems | 11 to 50 | German | |
| Palexy | Analytics Tools & Software; Business Intelligence Software | 11 to 50 | English, Japanese, Thai | |
| KYKLO | Vertical Industry Software; eCommerce Software; Software Ecommerce | 11 to 50 | English, French, German, Multilingual | |
| Happily.ai | Agentic AI Software; Artificial Intelligence; Human Resources | 11 to 50 | English, French, German, Multilingual | |
| Taximail | Marketing Software; Software Email Marketing | 11 to 50 | English | |
| Infotech | Hospitality Software; Travel Software; Software Reservations; Software Channel Management; Software Tour Operator | 11 to 50 | English | |
| fillgoods Technology | Retail Software | 11 to 50 | Thai | |
| Beam | E-Commerce Software | 11 to 50 | English, Thai | |
| DataPulse | Marketing Software; Business Intelligence Software | 11 to 50 | English | |
| Spacely AI | Vertical Industry Software; Artificial Intelligence; Construction Management Software | 11 to 50 | English, Thai | |
| Huneety | Recruiting Software | 11 to 50 | English, Indonesian, Thai | |
| Floc | HR Software | 11 to 50 | English, French, German, Multilingual | |
| Mandala Analytics | Marketing Software | 11 to 50 | English | |
| Miracle Advance Technologies | Health Care Software; Software Medical Scheduling; Software Reporting | 11 to 50 | English | |
| Galaxy Kids | Artificial Intelligence Software | 11 to 50 | Chinese, English, Japanese, Korean, Multilingual, Spanish, Thai, Vietnamese | |
| DRVR | Supply Chain & Logistics Software | 11 to 50 | ||
| WeYield | Automotive Software; Retail Management Software; Software Car Rental | 11 to 50 | English, French, Italian, Multilingual, Spanish | |
| Toursys | Travel Arrangement Software; Travel Software; Software Travel Agency; Software Tour Operator | 11 to 50 | ||
| YIP IN TSOI & CO.,LTD. | Ecosystem Service Providers; Value-Added Resellers (VARs) | 1 to 10 | Thai | |
| TANGERINE CO.,LTD | Ecosystem Service Providers | 1 to 10 | English, Thai | |
| Sunday | HR Services Providers | 1 to 10 | English, Thai | |
| Spotibo | Marketing Software; Software Seo | 1 to 10 | English | |
| Tiger Consulting Co., Ltd. | HR Services Providers | 1 to 10 | English | |
| SOFTDE’BUT CO., LTD. | Ecosystem Service Providers | 1 to 10 | French | |
| Simyasolutions | Localization Software; Artificial Intelligence Software | 1 to 10 | English | |
| Secure D Global | Security and Privacy Services Providers | 1 to 10 | ||
| Safecoms Network Security Consulting | CRM Software; Sales Software; Software Customer Relationship Management; Software Quoting | 1 to 10 | English | |
| Round Two Solutions Co., Ltd. | Ecosystem Service Providers | 1 to 10 | English | |
| Rosberry | Development Services Providers | 1 to 10 | ||
| CV Trade | Blockchain Software; Crypto Tools | 1 to 10 | ||
| Portalnet Co., Ltd. | Ecosystem Service Providers | 1 to 10 | English, Thai | |
Insights of the Top 50 Thailand SaaS Companies
- All top 50 companies are enterprise-level with Over 500 employees
- Healthcare and Health Care Software is heavily represented in the top tier
- HR Software and Human Resources solutions show strong market presence
- Financial Services and Accounting Software companies are well-established
- English is the dominant language, with multilingual support increasingly common
SaaS Companies in Thailand Split Into Software Categories
Companies
| Software Category | Number of Companies | % of Market |
|---|---|---|
| Ecosystem Service Providers | 55 | 28.9% |
| Outbound Marketing Services | 16 | 8.4% |
| Development Services Providers | 6 | 3.2% |
| Healthcare Software | 5 | 2.6% |
| Ecosystem Service Providers; Value-Added Resellers (VARs) | 4 | 2.1% |
| Marketing Software | 3 | 1.6% |
| HR Software | 3 | 1.6% |
| HR Services Providers | 2 | 1.1% |
| Security and Privacy Services Providers | 2 | 1.1% |
| Business Intelligence Software | 2 | 1.1% |
| Financial Services Software | 2 | 1.1% |
| Blockchain Platforms | 2 | 1.1% |
| Crypto Tools | 2 | 1.1% |
| Other B2B Services Providers | 2 | 1.1% |
| Social Media Marketing Software | 2 | 1.1% |
The Thailand SaaS market is dominated by Ecosystem Service Providers, accounting for 28.9% of all companies. Outbound Marketing Services and Development Services Providers follow closely, reflecting the market’s emphasis on digital marketing, professional services, and technology innovation. Categories with lower representation include specialized vertical solutions, indicating opportunities for niche market expansion.
Number of SaaS Companies in Thailand Based on Employee Count
Companies
| Employee Range | Number of Companies | % of Total |
|---|---|---|
| 1 to 10 | 153 | 80.5% |
| 11 to 50 | 22 | 11.6% |
| 51-100 | 2 | 1.1% |
| 100-500 | 11 | 5.8% |
| Over 500 | 2 | 1.1% |
Key Insights Regarding SaaS Businesses in Thailand
Key Insights;
The Thailand SaaS landscape presents significant opportunities for sales teams targeting technology companies. The market is characterized by a large startup ecosystem, with 80.5% of companies employing 1-10 people, indicating a highly dynamic and innovation-driven environment.
From a technical sophistication standpoint, Thailand SaaS companies tend to be early adopters of emerging technologies. The strong presence of Artificial Intelligence Software (1 companies) demonstrates the market’s focus on cutting-edge solutions. Development Services Providers and Ecosystem Service Providers dominate, suggesting a mature market with established infrastructure.
Key target segments for B2B sales include Marketing Software companies, HR Software providers, and Health Care Software vendors. These categories represent substantial market share and typically have higher technology adoption rates. Decision-makers in these companies are often accessible via LinkedIn, making social selling an effective approach.
Summary: How to Succeed in Selling to SaaS Companies in Thailand
Success in the Thailand SaaS market requires understanding its unique characteristics. The largest target segment comprises small companies (1-10 employees) at 80.5% of the market, followed by growth-stage companies (11-50 employees) at 11.6%.
The most common technology categories include Ecosystem Service Providers, Outbound Marketing Services, and Development Services Providers. Understanding these verticals and their specific pain points will enhance sales effectiveness. Regional hubs vary, but major metropolitan areas typically concentrate technology companies.
English-language sales materials are essential, as the majority of companies operate primarily in English. Multi-touch outreach strategies combining email, LinkedIn, and phone work best for reaching decision-makers in this market.
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