SaaS Companies in Poland

The Poland is home to 1,078 SaaS companies spanning a diverse range of software categories. The market is dominated by Development Services Providers, Ecosystem Service Providers, Outbound Marketing Services, which together represent the core of the Poland software ecosystem.

What distinguishes this market is its strong focus on Development Services Providers (141 companies), Ecosystem Service Providers (120 companies), and Outbound Marketing Services (29 companies). This concentration reflects the Poland’s position as a global technology leader and its robust digital infrastructure.

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Summary and Key Data Points for SaaS Companies in Poland

    Total SaaS Companies: 1,078

    Top Software Category: Development Services Providers with 141 companies (13.1% of market)

    Second Largest Category: Ecosystem Service Providers with 120 companies

    Third Largest Category: Outbound Marketing Services with 29 companies

    Enterprise Companies (Over 500 employees): 6 companies (0.6%)

    Mid-Size Companies (100-500 employees): 33 companies (3.1%)

    Small Companies (1-10 employees): 837 companies (77.6%)

    Dominant Company Size: 77.6% of companies have 1-10 employees, indicating a startup-heavy market

Top 50 SaaS Companies in Poland

Companies

CompanySoftware CategoryCompany LinkedInEmployee RangeWebsite Languages
RTB HouseDigital Advertising Tech; Advertising Software; Business Intelligence SoftwareLinkedInOver 500English
Sii Sp. z o.o.Ecosystem Service Providers; Development Software; Marketplace AppsLinkedInOver 500English, German, Multilingual, Polish, Swedish, Ukrainian
AssecoDevelopment Software; E-Commerce Software; Operations ManagementLinkedInOver 500
BrainlyEducation Software; Content Management Systems; Software Community; Software Student Engagement PlatformLinkedInOver 500English, Indonesian
Trans.euDistribution Software; Software Transportation Dispatch; Software Freight; Software Transportation Management; Software Shipment TrackingLinkedInOver 500
BlueSoftDevelopment Software; Ecosystem Service Providers; Value-Added Resellers (VARs); Data Integration Tools; Endpoint Protection SoftwareLinkedInOver 500
The Software HousePortfolio & Program Management Software; Development Services ProvidersLinkedIn100-500English
QguarERP SoftwareLinkedIn100-500English, German, Multilingual, Polish, Russian, Spanish
IdosellHospitality Software; E-Commerce Software; Retail Management Software; eCommerce SoftwareLinkedIn100-500English, Polish, Ukrainian
AVSystemIoT Management Platforms; Analytics Tools & Software; Demand Generation Software; Development Software; IT Infrastructure Software; Marketing Software; Business Intelligence Software; IT ManagementLinkedIn100-500English, Spanish
EXMOBlockchain Software; Crypto Tools; Software Cryptocurrency WalletsLinkedIn100-500Chinese, English, Multilingual, Polish, Russian, Turkish, Ukrainian
C&FRisk & Compliance Software; Ecosystem Service Providers; Retail SoftwareLinkedIn100-500English
GlobemaUtilities Software; Data Management; Engineering Software; Software Service Dispatch; Software Field Service Management; Software Work OrderLinkedIn100-500Czech, English, Multilingual, Polish, Romanian, Russian, Serbian
AxabeeHospitality Software; Travel SoftwareLinkedIn100-500English
PLVisionAgriculture Software; ERP Software; Utilities Software; Vertical Industry Software; Development Services Providers; Engineering Software; Government SoftwareLinkedIn100-500English
AccevoERP SoftwareLinkedIn100-500Chinese, English, German, Italian, Multilingual, Polish
Alan SystemsMarketing Software; CommunicationsLinkedIn100-500English, German, Polish
Deviniti Sp. z o.oHR SoftwareLinkedIn100-500English, Polish
VoluumMarketing Software; Advertising Software; Marketing; eCommerceLinkedIn100-500Chinese, English, Multilingual, Russian, Spanish
J LabApplication Development SoftwareLinkedIn100-500English
Altkom Software & ConsultingFinancial Services SoftwareLinkedIn100-500Polish
eLeaderConsumer Goods Software; Retail Software; Sales ToolsLinkedIn100-500English, French, German, Multilingual
EverHelpCustomer Service Software; Agentic AI SoftwareLinkedIn100-500English, French, German, Multilingual
editoContent Management SystemsLinkedIn100-500Polish
ProfitroomHospitality Software; CRM Software; Travel Software; Software ReservationsLinkedIn100-500Czech, English, Multilingual, Polish, Spanish
UsemeHR SoftwareLinkedIn100-500English, Polish, Spanish
Woodpecker.coSales Acceleration Software; Sales Tools; Communications; Marketing; SalesLinkedIn100-500English, Polish, Spanish
Przelewy24Payment Software; FinanceLinkedIn100-500Polish
NomagicDistribution SoftwareLinkedIn100-500English, French, German, Multilingual
inFaktAccounting & Finance SoftwareLinkedIn100-500Polish
hybrid.aiDigital Advertising Tech; Advertising SoftwareLinkedIn100-500English
BluerankOutbound Marketing Services; Talent Management Software; Software MentoringLinkedIn100-500English, Polish, Spanish
SymfoniaProcess Automation SoftwareLinkedIn100-500Polish
Autenti.comSales Tools; Document Management Software; Operations Management Software; Software Digital SignatureLinkedIn100-500Czech, English, French, German, Multilingual, Polish, Slovak, Spanish
MiquidoDevelopment Services Providers; HR Software; Software Time TrackingLinkedIn100-500English, French
edroneDigital Advertising Tech; E-Commerce Software; Marketing Software; CRM Software; eCommerce Software; Software Customer Relationship Management; Software Marketing AutomationLinkedIn100-500English, Italian, Multilingual, Polish, Portuguese, Romanian
Inbox InspectorMarketing SoftwareLinkedIn100-500English, French, German, Multilingual
Deepsense AIArtificial Intelligence SoftwareLinkedIn100-500English
Dimark TechnologiesIT Management SoftwareLinkedIn100-500English, French, German, Multilingual
BTCIT Management Software; Artificial Intelligence Software; System UtilitiesLinkedIn51-100English, Polish
WealthonHospitality Software; POS SoftwareLinkedIn51-100Polish
VoucherifyDemand Generation Software; Retail Software; Human Resources Software; Marketing Software; Software Marketing Automation; Software All In One Marketing; Software Customer Loyalty; Software Referral; Software Small Business Loyalty ProgramsLinkedIn51-100English
VazcoContent Management SystemsLinkedIn51-100English
WalutomatAccounting & Finance SoftwareLinkedIn51-100Czech, English, French, German, Italian, Multilingual, Polish, Romanian, Russian, Slovak, Spanish, Ukrainian
TravelTECHHospitality Software; Travel SoftwareLinkedIn51-100Polish
Talkin’ ThingsIoT Management PlatformsLinkedIn51-100
SavangardData Integration Tools; Financial Services Software; Finance PlatformsLinkedIn51-100English, Polish
SARECollaboration & Productivity Software; Conversion Rate Optimization Tools; Demand Generation Software; Marketing SoftwareLinkedIn51-100English, Polish
Perfect Gym Solutions S.A.Fitness Software; Vertical Market; Software Gymnastics; Software Gym Management; Software Membership Management; Software Martial Arts; Software Club Management; Software Yoga Studio; Software Pilates Studio; Software Dance Studio; Software FitnessLinkedIn51-100English, French, Spanish
Opensky DataVertical Industry Software; Government SoftwareLinkedIn51-100English

Insights of the Top 50 Poland SaaS Companies

  • All top 50 companies are enterprise-level with Over 500 employees
  • Healthcare and Health Care Software is heavily represented in the top tier
  • HR Software and Human Resources solutions show strong market presence
  • Financial Services and Accounting Software companies are well-established
  • English is the dominant language, with multilingual support increasingly common

SaaS Companies in Poland Split Into Software Categories

Companies

Software CategoryNumber of Companies% of Market
Development Services Providers14113.1%
Ecosystem Service Providers12011.1%
Outbound Marketing Services292.7%
Marketing Software121.1%
Customer Service Software100.9%
Inbound Marketing Services100.9%
Recruiting Software90.8%
HR Software80.7%
Education Software80.7%
Staffing Services Providers80.7%
eCommerce Software80.7%
E-Commerce Software80.7%
Crypto Tools70.6%
Collaboration & Productivity Software70.6%
Artificial Intelligence Software70.6%

The Poland SaaS market is dominated by Development Services Providers, accounting for 13.1% of all companies. Ecosystem Service Providers and Outbound Marketing Services follow closely, reflecting the market’s emphasis on digital marketing, professional services, and technology innovation. Categories with lower representation include specialized vertical solutions, indicating opportunities for niche market expansion.

Number of SaaS Companies in Poland Based on Employee Count

Companies

Employee RangeNumber of Companies% of Total
1 to 1083777.6%
11 to 5015214.1%
51-100504.6%
100-500333.1%
Over 50060.6%

Key Insights Regarding SaaS Businesses in Poland

Key Insights;

The Poland SaaS landscape presents significant opportunities for sales teams targeting technology companies. The market is characterized by a large startup ecosystem, with 77.6% of companies employing 1-10 people, indicating a highly dynamic and innovation-driven environment.

From a technical sophistication standpoint, Poland SaaS companies tend to be early adopters of emerging technologies. The strong presence of Artificial Intelligence Software (7 companies) demonstrates the market’s focus on cutting-edge solutions. Development Services Providers and Ecosystem Service Providers dominate, suggesting a mature market with established infrastructure.

Key target segments for B2B sales include Marketing Software companies, HR Software providers, and Health Care Software vendors. These categories represent substantial market share and typically have higher technology adoption rates. Decision-makers in these companies are often accessible via LinkedIn, making social selling an effective approach.

Summary: How to Succeed in Selling to SaaS Companies in Poland

Success in the Poland SaaS market requires understanding its unique characteristics. The largest target segment comprises small companies (1-10 employees) at 77.6% of the market, followed by growth-stage companies (11-50 employees) at 14.1%.

The most common technology categories include Development Services Providers, Ecosystem Service Providers, and Outbound Marketing Services. Understanding these verticals and their specific pain points will enhance sales effectiveness. Regional hubs vary, but major metropolitan areas typically concentrate technology companies.

English-language sales materials are essential, as the majority of companies operate primarily in English. Multi-touch outreach strategies combining email, LinkedIn, and phone work best for reaching decision-makers in this market.

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Frequently Asked Questions

How can I find contact information for decision-makers at SaaS companies in Poland?

LinkedIn is the primary platform for identifying decision-makers at Poland SaaS companies. Company profiles often list key executives and their roles. Professional B2B databases like Clevenio provide verified contact information including email addresses and phone numbers for key decision-makers across 1,078 SaaS companies in Poland.

How big is the SaaS industry in Poland?

Poland hosts 1,078 SaaS companies across 529 software categories. The market includes 6 enterprise companies (500+ employees) and 33 mid-size companies (100-500 employees), making it one of the significant regional SaaS markets.

What is the top-performing SaaS category in Poland?

Development Services Providers leads the Poland SaaS market with 141 companies, representing 13.1% of the total market. This is followed by Ecosystem Service Providers (120 companies) and Outbound Marketing Services (29 companies).

What size companies dominate the Poland SaaS market?

The Poland SaaS market is predominantly composed of small companies: 77.6% have 1-10 employees and 14.1% have 11-50 employees. This startup-heavy composition indicates a dynamic, innovation-driven market with significant growth potential.

What technologies are most commonly used by SaaS companies in Poland?

Based on company specializations, the most common technologies include marketing automation, CRM systems, and cloud infrastructure. 7 companies specialize in Artificial Intelligence Software, 12 in Marketing Software, and 8 in HR Software, reflecting the market’s tech-forward orientation.