SaaS Companies in India

The India is home to 10,204 SaaS companies spanning a diverse range of software categories. The market is dominated by Development Services Providers, Outbound Marketing Services, Ecosystem Service Providers, which together represent the core of the India software ecosystem.

What distinguishes this market is its strong focus on Development Services Providers (892 companies), Outbound Marketing Services (504 companies), and Ecosystem Service Providers (400 companies). This concentration reflects the India’s position as a global technology leader and its robust digital infrastructure.

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Summary and Key Data Points for SaaS Companies in India

    Total SaaS Companies: 10,204

    Top Software Category: Development Services Providers with 892 companies (8.7% of market)

    Second Largest Category: Outbound Marketing Services with 504 companies

    Third Largest Category: Ecosystem Service Providers with 400 companies

    Enterprise Companies (Over 500 employees): 175 companies (1.7%)

    Mid-Size Companies (100-500 employees): 553 companies (5.4%)

    Small Companies (1-10 employees): 7,379 companies (72.3%)

    Dominant Company Size: 72.3% of companies have 1-10 employees, indicating a startup-heavy market

Top 50 SaaS Companies in India

Companies

CompanySoftware CategoryCompany LinkedInEmployee RangeWebsite Languages
ZopperPOS Software; Development SoftwareLinkedInOver 500English
YethiDevOps Software; Development Software; Application Development Software; Artificial Intelligence; IT ManagementLinkedInOver 500
Yatra Online LimitedAccounting & Finance SoftwareLinkedInOver 500English, Spanish
WhiteHat JrEducation SoftwareLinkedInOver 500
EXTRAMARKSEducation Software; EducationLinkedInOver 500English
VerSe InnovationVideo SoftwareLinkedInOver 500English
ValueFirst, a Tanla companyConversational Intelligence Software; Marketing Software; Development SoftwareLinkedInOver 500English
Cygnet FintechFinancial Services Software; FinanceLinkedInOver 500
TradeIndiaE-Commerce Software; eCommerce SoftwareLinkedInOver 500English, French, Hindi, Italian, Portuguese, Spanish
Tracxn TechnologiesOther B2B Services Providers; Database Software; Business Intelligence Software; Data Management Software; Finance Software; Marketing ToolsLinkedInOver 500English
TSS Consultancy Pvt LtdFinancial Services SoftwareLinkedInOver 500English
ThinkPalm TechnologiesERP Software; Supply Chain & Logistics Software; Development Services Providers; Engineering Software; Software Data Analysis; Software Iot; Software Iot Analytics; Software Network ManagementLinkedInOver 500English, Japanese
PorterVertical Industry Software; Supply Chain & Logistics SoftwareLinkedInOver 500English
Think Future TechnologiesVertical Industry Software; Development Services ProvidersLinkedInOver 500English
TheDollarBusinessAnalytics Tools & Software; Business Intelligence Software; Logistics Software; Software Competitive IntelligenceLinkedInOver 500English
THBHealth Care Software; Healthcare SoftwareLinkedInOver 500
Tata ElxsiAutomotive SoftwareLinkedInOver 500English
Strand life SciencesLaboratory Software; Engineering Software; Healthcare SoftwareLinkedInOver 500
Squadrun Solutions Pvt LtdDemand Generation SoftwareLinkedInOver 500
SolvermindsVertical Industry Software; Logistics Software; Vertical Market SoftwareLinkedInOver 500English
FleetxDistribution Software; Supply Chain & Logistics Software; Supply Chain Management Software; Logistics Software; Operations Management; Software Fleet Management; Software Fleet Maintenance; Software LogisticsLinkedInOver 500English
Skillmine Technology ConsultingIdentity Management Software; Business Intelligence Software; IT Security; Compliance SoftwareLinkedInOver 500English
ServifyIT Management SoftwareLinkedInOver 500
ScaleneWorksHR SoftwareLinkedInOver 500English
Sasken Technologies LimitedDevelopment SoftwareLinkedInOver 500English
RoltaCAD & PLM Software; Business Intelligence Software; Data ManagementLinkedInOver 500
MINDArtificial Intelligence Software; Ecosystem Service Providers; Value-Added Resellers (VARs)LinkedInOver 500
Powerweave Software ServicesE-Commerce Software; Software Sourcing; Software Procurement; Software Procure To Pay; Software Spend Management; Software Small Business Ecommerce; Software Ecommerce; Software B2B Ecommerce Platform; Software Catalog ManagementLinkedInOver 500English
ACIDAES SOLUTIONSFinancial Services Software; Software Big Data; Software Customer Relationship Management; Software Financial Crm; Software Knowledge Base; Software Social Crm Tools; Software It Ticketing Systems; Software Insurance Crm; Software Sales TrackingLinkedInOver 500English
Jumbotail TechnologiesVertical Industry SoftwareLinkedInOver 500English
Nucleus SoftwareFinancial Services Software; Ecosystem Service Providers; Finance; Software Loan ServicingLinkedInOver 500English
Niveus SolutionsAsset Management Software; IT Management Software; Software Asset TrackingLinkedInOver 500English
Nitor InfotechMarketing SoftwareLinkedInOver 500English
Profinch SolutionsFinancial Services Software; Software Banking SystemsLinkedInOver 500English
NetscribesMarketing Software; Marketing Services Providers; Business Intelligence SoftwareLinkedInOver 500English
NelitoFinancial Services Software; Finance Software; Software Banking SystemsLinkedInOver 500English
NeeyamoMarketplace Apps; HR Software; Talent Management Software; Human Resources; Project Management Software; Software Document Management; Software Time Tracking; Software Human ResourceLinkedInOver 500Arabic, Chinese, Dutch, English, French, German, Italian, Japanese, Korean, Multilingual, Spanish
MoveInSyncB2B Marketplaces; Transportation Software; HR Software; Office Management Software; Team Collaboration Software; Vertical Industry Software; Logistics SoftwareLinkedInOver 500English
MintifiSupply Chain & Logistics SoftwareLinkedInOver 500
MilesoftFinancial Services Software; Finance; Software SchedulingLinkedInOver 500English
Marg CompusoftERP Software; Vertical Industry Software; Retail Management Software; Finance; Operations Management; Software Accounting; Software Business Management; Software Enterprise Resource PlanningLinkedInOver 500English
Mahindra ComvivaVertical Industry SoftwareLinkedInOver 500English, French, German, Multilingual
Locuz.IT Management Software; Ecosystem Service Providers; Value-Added Resellers (VARs); IT ManagementLinkedInOver 500English
LoadshareDistribution SoftwareLinkedInOver 500
Leadership BoulevardEducation Software; Education; Software School AdministrationLinkedInOver 500English
KodNestArtificial Intelligence SoftwareLinkedInOver 500English
KocharTechERP Software; Software Knowledge Base; Software Knowledge ManagementLinkedInOver 500
InfrasoftFinancial Services Software; GovernanceLinkedInOver 500
Jai KisanAgriculture SoftwareLinkedInOver 500English, French, German, Multilingual
Intense TechnologiesMarketing Software; Software Marketing AutomationLinkedInOver 500English

Insights of the Top 50 India SaaS Companies

  • All top 50 companies are enterprise-level with Over 500 employees
  • Healthcare and Health Care Software is heavily represented in the top tier
  • HR Software and Human Resources solutions show strong market presence
  • Financial Services and Accounting Software companies are well-established
  • English is the dominant language, with multilingual support increasingly common

SaaS Companies in India Split Into Software Categories

Companies

Software CategoryNumber of Companies% of Market
Development Services Providers8928.7%
Outbound Marketing Services5044.9%
Ecosystem Service Providers4003.9%
Education Software3843.8%
Inbound Marketing Services1961.9%
Marketing Software1721.7%
HR Software1351.3%
Marketing Services Providers1271.2%
Accounting & Finance Software1081.1%
Other B2B Services Providers950.9%
Health Care Software950.9%
Recruiting Software910.9%
Artificial Intelligence Software890.9%
Staffing Services Providers840.8%
E-Commerce Software770.8%

The India SaaS market is dominated by Development Services Providers, accounting for 8.7% of all companies. Outbound Marketing Services and Ecosystem Service Providers follow closely, reflecting the market’s emphasis on digital marketing, professional services, and technology innovation. Categories with lower representation include specialized vertical solutions, indicating opportunities for niche market expansion.

Number of SaaS Companies in India Based on Employee Count

Companies

Employee RangeNumber of Companies% of Total
1 to 107,37972.3%
11 to 501,56315.3%
51-1005345.2%
100-5005535.4%
Over 5001751.7%

Key Insights Regarding SaaS Businesses in India

Key Insights;

The India SaaS landscape presents significant opportunities for sales teams targeting technology companies. The market is characterized by a large startup ecosystem, with 72.3% of companies employing 1-10 people, indicating a highly dynamic and innovation-driven environment.

From a technical sophistication standpoint, India SaaS companies tend to be early adopters of emerging technologies. The strong presence of Artificial Intelligence Software (89 companies) demonstrates the market’s focus on cutting-edge solutions. Development Services Providers and Ecosystem Service Providers dominate, suggesting a mature market with established infrastructure.

Key target segments for B2B sales include Marketing Software companies, HR Software providers, and Health Care Software vendors. These categories represent substantial market share and typically have higher technology adoption rates. Decision-makers in these companies are often accessible via LinkedIn, making social selling an effective approach.

Summary: How to Succeed in Selling to SaaS Companies in India

Success in the India SaaS market requires understanding its unique characteristics. The largest target segment comprises small companies (1-10 employees) at 72.3% of the market, followed by growth-stage companies (11-50 employees) at 15.3%.

The most common technology categories include Development Services Providers, Outbound Marketing Services, and Ecosystem Service Providers. Understanding these verticals and their specific pain points will enhance sales effectiveness. Regional hubs vary, but major metropolitan areas typically concentrate technology companies.

English-language sales materials are essential, as the majority of companies operate primarily in English. Multi-touch outreach strategies combining email, LinkedIn, and phone work best for reaching decision-makers in this market.

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Frequently Asked Questions

How can I find contact information for decision-makers at SaaS companies in India?

LinkedIn is the primary platform for identifying decision-makers at India SaaS companies. Company profiles often list key executives and their roles. Professional B2B databases like Clevenio provide verified contact information including email addresses and phone numbers for key decision-makers across 10,204 SaaS companies in India.

How big is the SaaS industry in India?

India hosts 10,204 SaaS companies across 3226 software categories. The market includes 175 enterprise companies (500+ employees) and 553 mid-size companies (100-500 employees), making it one of the significant regional SaaS markets.

What is the top-performing SaaS category in India?

Development Services Providers leads the India SaaS market with 892 companies, representing 8.7% of the total market. This is followed by Outbound Marketing Services (504 companies) and Ecosystem Service Providers (400 companies).

What size companies dominate the India SaaS market?

The India SaaS market is predominantly composed of small companies: 72.3% have 1-10 employees and 15.3% have 11-50 employees. This startup-heavy composition indicates a dynamic, innovation-driven market with significant growth potential.

What technologies are most commonly used by SaaS companies in India?

Based on company specializations, the most common technologies include marketing automation, CRM systems, and cloud infrastructure. 89 companies specialize in Artificial Intelligence Software, 172 in Marketing Software, and 135 in HR Software, reflecting the market’s tech-forward orientation.