SaaS Companies in Iceland
The Iceland is home to 66 SaaS companies spanning a diverse range of software categories. The market is dominated by Ecosystem Service Providers, Travel Arrangement Software, Development Services Providers, which together represent the core of the Iceland software ecosystem.
What distinguishes this market is its strong focus on Ecosystem Service Providers (8 companies), Travel Arrangement Software (2 companies), and Development Services Providers (1 companies). This concentration reflects the Iceland’s position as a global technology leader and its robust digital infrastructure.
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We gather company insights from official registries, verified public records, trusted data partners, and regularly refreshed datasets.
Table of Content
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Total SaaS Companies: 66
Top Software Category: Ecosystem Service Providers with 8 companies (12.1% of market)
Second Largest Category: Travel Arrangement Software with 2 companies
Third Largest Category: Development Services Providers with 1 companies
Enterprise Companies (Over 500 employees): 2 companies (3.0%)
Mid-Size Companies (100-500 employees): 2 companies (3.0%)
Small Companies (1-10 employees): 47 companies (71.2%)
Dominant Company Size: 71.2% of companies have 1-10 employees, indicating a startup-heavy market
Top 50 SaaS Companies in Iceland
Companies
| Company | Software Category | Company LinkedIn | Employee Range | Website Languages |
|---|---|---|---|---|
| Authenteq | Data Privacy Software; Operations Management Software | Over 500 | ||
| Marel | Food Software; Manufacturing Software; Software Food Traceability | Over 500 | ||
| LS Retail | Marketplace Apps; POS Software; Retail Software; Healthcare Software; Retail Management Software | 100-500 | English | |
| Controlant | Health Care Software; Healthcare Software; Logistics Software; Operations Management | 100-500 | English | |
| kaptio | Travel Arrangement Software; Accounting & Finance Software; Travel Software; Software Travel Agency; Software Tour Operator | 51-100 | English | |
| Adventure Travel Tech | Travel Arrangement Software | 51-100 | ||
| Tixly | Event Management Software; Software Venue Management; Software Event Management | 51-100 | English, German | |
| Nanitor | Vulnerability Management Software; IT Security Software; Software Identity Threat Detection And Response; Software Cybersecurity; Software Vulnerability Management; Software Patch Management | 11 to 50 | English | |
| Lucinity | Risk & Compliance Software; Compliance Software; Finance; Software Financial Risk Management; Software Aml; Software Financial Fraud Detection; Software Banking Systems; Software Compliance | 11 to 50 | English | |
| Sweeply | Hospitality Software | 11 to 50 | English | |
| TourDesk | Travel Arrangement Software; Travel Software | 11 to 50 | ||
| Heima | Artificial Intelligence Software | 11 to 50 | English | |
| Taktikal | Financial Services Software; Governance | 11 to 50 | English | |
| Overtune | Generative AI Software | 11 to 50 | English, Icelandic | |
| GRID | Generative AI Software; Data Management Software; Document Management Software | 11 to 50 | English | |
| Hugvit | Marketing Software | 11 to 50 | Icelandic, Swedish | |
| Hefring Marine | Supply Chain Management Software; Vertical Market | 11 to 50 | English, French, German, Multilingual | |
| Treble | Development Software; Conversion Rate Optimization Tools; CAD & PLM Software; Software Conversational Marketing Platform; Software Live Chat | 11 to 50 | English | |
| Kara Connect | HR Software | 11 to 50 | English, Icelandic | |
| Vettvangur | Development Services Providers | 1 to 10 | Icelandic, Swedish | |
| Travelshift | eCommerce Software | 1 to 10 | English | |
| TrackWell | Logistics Software | 1 to 10 | English | |
| Sideline Sports | Education Software; Vertical Market; Software Coaching | 1 to 10 | ||
| Sahara | Ecosystem Service Providers | 1 to 10 | English, Icelandic, Indonesian | |
| Overcast Software | Ecosystem Service Providers | 1 to 10 | ||
| MyTweetAlerts | Social Media Marketing Software | 1 to 10 | ||
| Men&Mice | IT Management; Network Management Software | 1 to 10 | ||
| LS Software Systems | Vertical Industry Software; Retail Management | 1 to 10 | ||
| Airsoft | Aviation Software; Engineering Software; Operations Management | 1 to 10 | ||
| Klappir | Vertical Industry Software; Finance; Operations Management; Vertical Market | 1 to 10 | English | |
| GoPro Ltd | Ecosystem Service Providers | 1 to 10 | Danish, English | |
| Ghostlamp | Marketing Platforms | 1 to 10 | English, French, German, Multilingual | |
| Applicon | Ecosystem Service Providers | 1 to 10 | ||
| Digido | Ecosystem Service Providers | 1 to 10 | Icelandic, Turkish | |
| AGR Dynamics | Finance; Marketing; Operations Management; Sales Software | 1 to 10 | ||
| Awarego | Vulnerability Management Software; Education Software; IT Security Software; Software Risk Management; Software Cybersecurity; Software Computer Security; Software Security Awareness Training | 1 to 10 | English | |
| Aftra | System Security Software; IT Security | 1 to 10 | English | |
| AirServer | Video Software; System Utilities | 1 to 10 | ||
| FoxyUtils | Collaboration & Productivity Software; Document Management Software | 1 to 10 | ||
| Baseline | Content Management Systems; Content Marketing Software; Marketing; Multimedia Software | 1 to 10 | English, French | |
| Paxflow | Travel Arrangement Software; Software Tour Operator | 1 to 10 | English, Icelandic, Japanese, Multilingual, Spanish | |
| TripCreator | Travel Arrangement Software | 1 to 10 | ||
| CookieHub | Data Privacy Software; Compliance Software; Software Gdpr Compliance | 1 to 10 | English, French, German, Italian, Multilingual, Spanish | |
| MyFreeOCR | Content Management Systems; Document Management Software | 1 to 10 | ||
| Leadz 4 U | Marketing Services Providers | 1 to 10 | ||
| Automated Storage Call Center | Vertical Market Software | 1 to 10 | English | |
| UniDoc | Collaboration & Productivity Software | 1 to 10 | English | |
| Calculator Studio | Application Development Software; Business Intelligence Software; Collaboration & Productivity Software | 1 to 10 | Spanish | |
| Cliezen | CRM Software | 1 to 10 | English, Icelandic | |
| Mobzapp | System Utilities | 1 to 10 | English | |
Insights of the Top 50 Iceland SaaS Companies
- All top 50 companies are enterprise-level with Over 500 employees
- Healthcare and Health Care Software is heavily represented in the top tier
- HR Software and Human Resources solutions show strong market presence
- Financial Services and Accounting Software companies are well-established
- English is the dominant language, with multilingual support increasingly common
SaaS Companies in Iceland Split Into Software Categories
Companies
| Software Category | Number of Companies | % of Market |
|---|---|---|
| Ecosystem Service Providers | 8 | 12.1% |
| Travel Arrangement Software | 2 | 3.0% |
| Development Services Providers | 1 | 1.5% |
| eCommerce Software | 1 | 1.5% |
| Logistics Software | 1 | 1.5% |
| Education Software; Vertical Market; Software Coaching | 1 | 1.5% |
| Social Media Marketing Software | 1 | 1.5% |
| IT Management; Network Management Software | 1 | 1.5% |
| Vertical Industry Software; Retail Management | 1 | 1.5% |
| Aviation Software; Engineering Software; Operations Management | 1 | 1.5% |
| Vertical Industry Software; Finance; Operations Management; Vertical Market | 1 | 1.5% |
| Marketing Platforms | 1 | 1.5% |
| Finance; Marketing; Operations Management; Sales Software | 1 | 1.5% |
| Vulnerability Management Software; Education Software; IT Security Software; Software Risk Management; Software Cybersecurity; Software Computer Security; Software Security Awareness Training | 1 | 1.5% |
| System Security Software; IT Security | 1 | 1.5% |
The Iceland SaaS market is dominated by Ecosystem Service Providers, accounting for 12.1% of all companies. Travel Arrangement Software and Development Services Providers follow closely, reflecting the market’s emphasis on digital marketing, professional services, and technology innovation. Categories with lower representation include specialized vertical solutions, indicating opportunities for niche market expansion.
Number of SaaS Companies in Iceland Based on Employee Count
Companies
| Employee Range | Number of Companies | % of Total |
|---|---|---|
| 1 to 10 | 47 | 71.2% |
| 11 to 50 | 12 | 18.2% |
| 51-100 | 3 | 4.5% |
| 100-500 | 2 | 3.0% |
| Over 500 | 2 | 3.0% |
Key Insights Regarding SaaS Businesses in Iceland
Key Insights;
The Iceland SaaS landscape presents significant opportunities for sales teams targeting technology companies. The market is characterized by a large startup ecosystem, with 71.2% of companies employing 1-10 people, indicating a highly dynamic and innovation-driven environment.
From a technical sophistication standpoint, Iceland SaaS companies tend to be early adopters of emerging technologies. The strong presence of Artificial Intelligence Software (1 companies) demonstrates the market’s focus on cutting-edge solutions. Development Services Providers and Ecosystem Service Providers dominate, suggesting a mature market with established infrastructure.
Key target segments for B2B sales include Marketing Software companies, HR Software providers, and Health Care Software vendors. These categories represent substantial market share and typically have higher technology adoption rates. Decision-makers in these companies are often accessible via LinkedIn, making social selling an effective approach.
Summary: How to Succeed in Selling to SaaS Companies in Iceland
Success in the Iceland SaaS market requires understanding its unique characteristics. The largest target segment comprises small companies (1-10 employees) at 71.2% of the market, followed by growth-stage companies (11-50 employees) at 18.2%.
The most common technology categories include Ecosystem Service Providers, Travel Arrangement Software, and Development Services Providers. Understanding these verticals and their specific pain points will enhance sales effectiveness. Regional hubs vary, but major metropolitan areas typically concentrate technology companies.
English-language sales materials are essential, as the majority of companies operate primarily in English. Multi-touch outreach strategies combining email, LinkedIn, and phone work best for reaching decision-makers in this market.
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LinkedIn is the primary platform for identifying decision-makers at Iceland SaaS companies. Company profiles often list key executives and their roles. Professional B2B databases like Clevenio provide verified contact information including email addresses and phone numbers for key decision-makers across 66 SaaS companies in Iceland.
Iceland hosts 66 SaaS companies across 59 software categories. The market includes 2 enterprise companies (500+ employees) and 2 mid-size companies (100-500 employees), making it one of the significant regional SaaS markets.
Ecosystem Service Providers leads the Iceland SaaS market with 8 companies, representing 12.1% of the total market. This is followed by Travel Arrangement Software (2 companies) and Development Services Providers (1 companies).
The Iceland SaaS market is predominantly composed of small companies: 71.2% have 1-10 employees and 18.2% have 11-50 employees. This startup-heavy composition indicates a dynamic, innovation-driven market with significant growth potential.
Based on company specializations, the most common technologies include marketing automation, CRM systems, and cloud infrastructure. 1 companies specialize in Artificial Intelligence Software, 1 in Marketing Software, and 1 in HR Software, reflecting the market’s tech-forward orientation.