SaaS Companies in Thailand

The Thailand is home to 190 SaaS companies spanning a diverse range of software categories. The market is dominated by Ecosystem Service Providers, Outbound Marketing Services, Development Services Providers, which together represent the core of the Thailand software ecosystem.

What distinguishes this market is its strong focus on Ecosystem Service Providers (55 companies), Outbound Marketing Services (16 companies), and Development Services Providers (6 companies). This concentration reflects the Thailand’s position as a global technology leader and its robust digital infrastructure.

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Summary and Key Data Points for SaaS Companies in Thailand

    Total SaaS Companies: 190

    Top Software Category: Ecosystem Service Providers with 55 companies (28.9% of market)

    Second Largest Category: Outbound Marketing Services with 16 companies

    Third Largest Category: Development Services Providers with 6 companies

    Enterprise Companies (Over 500 employees): 2 companies (1.1%)

    Mid-Size Companies (100-500 employees): 11 companies (5.8%)

    Small Companies (1-10 employees): 153 companies (80.5%)

    Dominant Company Size: 80.5% of companies have 1-10 employees, indicating a startup-heavy market

Top 50 SaaS Companies in Thailand

Companies

CompanySoftware CategoryCompany LinkedInEmployee RangeWebsite Languages
ACommerceSupply Chain & Logistics SoftwareLinkedInOver 500English
FastworkHR SoftwareLinkedInOver 500Indonesian, Thai, Vietnamese
OmisePayment Software; Finance SoftwareLinkedIn100-500English, Indonesian, Japanese, Multilingual, Thai
Netka SystemData Privacy Software; Monitoring Software; IT Management Software; Compliance Software; IT Management; Software Service DeskLinkedIn100-500English, French, German, Multilingual
CreaCommerce SoftwareLinkedIn100-500English
ConicleEducation SoftwareLinkedIn100-500English, French, German, Multilingual
AppliCAD IndonesiaCAD SoftwareLinkedIn100-500
HumanicaHR Software; Recruiting Software; Talent Management Software; Human Resources SoftwareLinkedIn100-500English
Sweetspot IntelligenceMarketing SoftwareLinkedIn100-500English, Thai
WisesightSocial Media Marketing SoftwareLinkedIn100-500English, Thai
GofiveHR Software; Software Time Tracking; Software Payroll; Software Human ResourceLinkedIn100-500English
Amity SolutionsArtificial Intelligence Software; Communications; Customer Service Software; Sales; Artificial Intelligence; Application Development; Collaboration SoftwareLinkedIn100-500English, Thai
AppManFinancial Services SoftwareLinkedIn100-500English, Thai
Netizen Co.Marketplace Apps; Ecosystem Service ProvidersLinkedIn51-100
OozouEcosystem Service Providers; Development Services Providers; Content Management SystemsLinkedIn51-100English
TopvisorMarketing Software; Business Intelligence Software; Software Seo; Software PpcLinkedIn11 to 50English, Russian
Think Blue DataBusiness Intelligence SoftwareLinkedIn11 to 50English
The LivingOSReal Estate SoftwareLinkedIn11 to 50English, Thai
Block Aero TechnologiesAviation SoftwareLinkedIn11 to 50
RVGlobalSoftContent Management SystemsLinkedIn11 to 50German
PalexyAnalytics Tools & Software; Business Intelligence SoftwareLinkedIn11 to 50English, Japanese, Thai
KYKLOVertical Industry Software; eCommerce Software; Software EcommerceLinkedIn11 to 50English, French, German, Multilingual
Happily.aiAgentic AI Software; Artificial Intelligence; Human ResourcesLinkedIn11 to 50English, French, German, Multilingual
TaximailMarketing Software; Software Email MarketingLinkedIn11 to 50English
InfotechHospitality Software; Travel Software; Software Reservations; Software Channel Management; Software Tour OperatorLinkedIn11 to 50English
fillgoods TechnologyRetail SoftwareLinkedIn11 to 50Thai
BeamE-Commerce SoftwareLinkedIn11 to 50English, Thai
DataPulseMarketing Software; Business Intelligence SoftwareLinkedIn11 to 50English
Spacely AIVertical Industry Software; Artificial Intelligence; Construction Management SoftwareLinkedIn11 to 50English, Thai
HuneetyRecruiting SoftwareLinkedIn11 to 50English, Indonesian, Thai
FlocHR SoftwareLinkedIn11 to 50English, French, German, Multilingual
Mandala AnalyticsMarketing SoftwareLinkedIn11 to 50English
Miracle Advance TechnologiesHealth Care Software; Software Medical Scheduling; Software ReportingLinkedIn11 to 50English
Galaxy KidsArtificial Intelligence SoftwareLinkedIn11 to 50Chinese, English, Japanese, Korean, Multilingual, Spanish, Thai, Vietnamese
DRVRSupply Chain & Logistics SoftwareLinkedIn11 to 50
WeYieldAutomotive Software; Retail Management Software; Software Car RentalLinkedIn11 to 50English, French, Italian, Multilingual, Spanish
ToursysTravel Arrangement Software; Travel Software; Software Travel Agency; Software Tour OperatorLinkedIn11 to 50
YIP IN TSOI & CO.,LTD.Ecosystem Service Providers; Value-Added Resellers (VARs)LinkedIn1 to 10Thai
TANGERINE CO.,LTDEcosystem Service ProvidersLinkedIn1 to 10English, Thai
SundayHR Services ProvidersLinkedIn1 to 10English, Thai
SpotiboMarketing Software; Software SeoLinkedIn1 to 10English
Tiger Consulting Co., Ltd.HR Services ProvidersLinkedIn1 to 10English
SOFTDE’BUT CO., LTD.Ecosystem Service ProvidersLinkedIn1 to 10French
SimyasolutionsLocalization Software; Artificial Intelligence SoftwareLinkedIn1 to 10English
Secure D GlobalSecurity and Privacy Services ProvidersLinkedIn1 to 10
Safecoms Network Security ConsultingCRM Software; Sales Software; Software Customer Relationship Management; Software QuotingLinkedIn1 to 10English
Round Two Solutions Co., Ltd.Ecosystem Service ProvidersLinkedIn1 to 10English
RosberryDevelopment Services ProvidersLinkedIn1 to 10
CV TradeBlockchain Software; Crypto ToolsLinkedIn1 to 10
Portalnet Co., Ltd.Ecosystem Service ProvidersLinkedIn1 to 10English, Thai

Insights of the Top 50 Thailand SaaS Companies

  • All top 50 companies are enterprise-level with Over 500 employees
  • Healthcare and Health Care Software is heavily represented in the top tier
  • HR Software and Human Resources solutions show strong market presence
  • Financial Services and Accounting Software companies are well-established
  • English is the dominant language, with multilingual support increasingly common

SaaS Companies in Thailand Split Into Software Categories

Companies

Software CategoryNumber of Companies% of Market
Ecosystem Service Providers5528.9%
Outbound Marketing Services168.4%
Development Services Providers63.2%
Healthcare Software52.6%
Ecosystem Service Providers; Value-Added Resellers (VARs)42.1%
Marketing Software31.6%
HR Software31.6%
HR Services Providers21.1%
Security and Privacy Services Providers21.1%
Business Intelligence Software21.1%
Financial Services Software21.1%
Blockchain Platforms21.1%
Crypto Tools21.1%
Other B2B Services Providers21.1%
Social Media Marketing Software21.1%

The Thailand SaaS market is dominated by Ecosystem Service Providers, accounting for 28.9% of all companies. Outbound Marketing Services and Development Services Providers follow closely, reflecting the market’s emphasis on digital marketing, professional services, and technology innovation. Categories with lower representation include specialized vertical solutions, indicating opportunities for niche market expansion.

Number of SaaS Companies in Thailand Based on Employee Count

Companies

Employee RangeNumber of Companies% of Total
1 to 1015380.5%
11 to 502211.6%
51-10021.1%
100-500115.8%
Over 50021.1%

Key Insights Regarding SaaS Businesses in Thailand

Key Insights;

The Thailand SaaS landscape presents significant opportunities for sales teams targeting technology companies. The market is characterized by a large startup ecosystem, with 80.5% of companies employing 1-10 people, indicating a highly dynamic and innovation-driven environment.

From a technical sophistication standpoint, Thailand SaaS companies tend to be early adopters of emerging technologies. The strong presence of Artificial Intelligence Software (1 companies) demonstrates the market’s focus on cutting-edge solutions. Development Services Providers and Ecosystem Service Providers dominate, suggesting a mature market with established infrastructure.

Key target segments for B2B sales include Marketing Software companies, HR Software providers, and Health Care Software vendors. These categories represent substantial market share and typically have higher technology adoption rates. Decision-makers in these companies are often accessible via LinkedIn, making social selling an effective approach.

Summary: How to Succeed in Selling to SaaS Companies in Thailand

Success in the Thailand SaaS market requires understanding its unique characteristics. The largest target segment comprises small companies (1-10 employees) at 80.5% of the market, followed by growth-stage companies (11-50 employees) at 11.6%.

The most common technology categories include Ecosystem Service Providers, Outbound Marketing Services, and Development Services Providers. Understanding these verticals and their specific pain points will enhance sales effectiveness. Regional hubs vary, but major metropolitan areas typically concentrate technology companies.

English-language sales materials are essential, as the majority of companies operate primarily in English. Multi-touch outreach strategies combining email, LinkedIn, and phone work best for reaching decision-makers in this market.

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Frequently Asked Questions

How can I find contact information for decision-makers at SaaS companies in Thailand?

LinkedIn is the primary platform for identifying decision-makers at Thailand SaaS companies. Company profiles often list key executives and their roles. Professional B2B databases like Clevenio provide verified contact information including email addresses and phone numbers for key decision-makers across 190 SaaS companies in Thailand.

How big is the SaaS industry in Thailand?

Thailand hosts 190 SaaS companies across 95 software categories. The market includes 2 enterprise companies (500+ employees) and 11 mid-size companies (100-500 employees), making it one of the significant regional SaaS markets.

What is the top-performing SaaS category in Thailand?

Ecosystem Service Providers leads the Thailand SaaS market with 55 companies, representing 28.9% of the total market. This is followed by Outbound Marketing Services (16 companies) and Development Services Providers (6 companies).

What size companies dominate the Thailand SaaS market?

The Thailand SaaS market is predominantly composed of small companies: 80.5% have 1-10 employees and 11.6% have 11-50 employees. This startup-heavy composition indicates a dynamic, innovation-driven market with significant growth potential.

What technologies are most commonly used by SaaS companies in Thailand?

Based on company specializations, the most common technologies include marketing automation, CRM systems, and cloud infrastructure. 1 companies specialize in Artificial Intelligence Software, 3 in Marketing Software, and 3 in HR Software, reflecting the market’s tech-forward orientation.