SaaS Companies in Indonesia
The Indonesia is home to 259 SaaS companies spanning a diverse range of software categories. The market is dominated by Ecosystem Service Providers, Development Services Providers, HR Software, which together represent the core of the Indonesia software ecosystem.
What distinguishes this market is its strong focus on Ecosystem Service Providers (63 companies), Development Services Providers (9 companies), and HR Software (8 companies). This concentration reflects the Indonesia’s position as a global technology leader and its robust digital infrastructure.
How Do We Source This Data ?
We gather company insights from official registries, verified public records, trusted data partners, and regularly refreshed datasets.
Table of Content
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7 Day Free TrialSummary and Key Data Points for SaaS Companies in Indonesia
Total SaaS Companies: 259
Top Software Category: Ecosystem Service Providers with 63 companies (24.3% of market)
Second Largest Category: Development Services Providers with 9 companies
Third Largest Category: HR Software with 8 companies
Enterprise Companies (Over 500 employees): 11 companies (4.2%)
Mid-Size Companies (100-500 employees): 20 companies (7.7%)
Small Companies (1-10 employees): 174 companies (67.2%)
Dominant Company Size: 67.2% of companies have 1-10 employees, indicating a startup-heavy market
Top 50 SaaS Companies in Indonesia
Companies
| Company | Software Category | Company LinkedIn | Employee Range | Website Languages |
|---|---|---|---|---|
| Xendit | Payment Software; Finance Software; Software Payment Processing | Over 500 | Chinese, English, Indonesian, Multilingual, Tagalog, Thai | |
| PT Mid Solusi Nusantara | HR Software | Over 500 | Indonesian, Malay | |
| PT Privy Identitas Digital | Sales Tools | Over 500 | English, Indonesian | |
| Gennubi | Portfolio & Program Management Software | Over 500 | Indonesian | |
| Amartha | Financial Services Software | Over 500 | English, Indonesian | |
| Ajaib | Financial Services Software; Trading Software | Over 500 | Indonesian, Italian | |
| VIDIO | Video Software | Over 500 | ||
| Warung Pintar | Supply Chain & Logistics Software | Over 500 | ||
| DOKU | Accounting & Finance Software; Payment Software; Financial Services Software | Over 500 | English, Indonesian | |
| ruangguru | Education Software | Over 500 | Indonesian | |
| Bitcoin Indonesia | Blockchain Software | Over 500 | English, French, German, Multilingual | |
| wagely | HR Software | 100-500 | English, Indonesian | |
| Cashlez | POS Software | 100-500 | ||
| Realta Chakradarma | Hospitality Software; Travel Software; Software Hospitality Property Management | 100-500 | English | |
| Power Commerce Asia | Commerce Software | 100-500 | English | |
| Zahir | Accounting & Finance Software; Finance Software; Retail Management Software | 100-500 | Indonesian | |
| NoLimit | Social Media Marketing Software | 100-500 | English, Indonesian | |
| MyRobin | HR Software | 100-500 | English, French, German, Multilingual | |
| Ivosights | Customer Service Software | 100-500 | Indonesian | |
| ALAMI | Accounting & Finance Software | 100-500 | English, Indonesian | |
| AwanTunai | Supply Chain Management Software | 100-500 | English, Indonesian | |
| Ayoconnect | Financial Services Software; Software Spend Management | 100-500 | English, Indonesian | |
| Moka | Marketing Services Providers; POS Software; Retail Management Software; Software Point Of Sale | 100-500 | English, Indonesian | |
| McEasy | Supply Chain & Logistics Software | 100-500 | ||
| Brick | Financial Services Software | 100-500 | English, Indonesian | |
| Bhumi Varta technology | Business Intelligence Software | 100-500 | English, Indonesian | |
| Jobseeker Company | HR Software | 100-500 | Indonesian | |
| CoLearn | Education Software | 100-500 | Indonesian | |
| Paper | Accounting & Finance Software | 100-500 | English, French, Indonesian, Malay | |
| FUSE Nano Technology | Financial Services Software | 100-500 | English, Indonesian | |
| Olsera | POS Software | 100-500 | Indonesian | |
| Verihubs | Data Privacy Software | 51-100 | Indonesian | |
| Trustmedis | Health Care Software; Healthcare Software | 51-100 | Malay | |
| EMS Paramitra | Vertical Industry Software | 51-100 | English | |
| MediaWave | Social Media Marketing Software | 51-100 | English | |
| Product field service management | Customer Service Software; Distribution Software; Supply Chain & Logistics Software; Logistics Software | 51-100 | English, Indonesian | |
| Impact. | ERP Software; Manufacturing Software; Operations Management | 51-100 | English, French, German, Multilingual | |
| Convertkit | Marketing Software | 51-100 | ||
| Durianpay | Payment Software | 51-100 | English | |
| InMotion Inovasi Teknologi | Conversational Intelligence Software; Software Conversational Ai Platform | 51-100 | ||
| Modalku | Financial Services Software | 51-100 | Indonesian | |
| Flocktory | Demand Generation Software | 51-100 | Cyrillic, English, Russian | |
| Batavianet | Financial Services Software | 51-100 | ||
| CPSSoft | Accounting & Finance Software | 51-100 | Malay | |
| PaaSoo | Development Software; Communications Software | 51-100 | English | |
| Pintek Institutions | Education Software | 51-100 | ||
| Magpie E-Commerce Intelligence | E-Commerce Software | 51-100 | English, French, German, Multilingual | |
| Kata.ai | Marketing Software | 51-100 | English | |
| Integrity Asia | HR Software; Governance | 51-100 | English | |
| Barantum | Sales Tools; CRM Software; Communications Software; Software Customer Relationship Management | 51-100 | English, Indonesian | |
Insights of the Top 50 Indonesia SaaS Companies
- All top 50 companies are enterprise-level with Over 500 employees
- Healthcare and Health Care Software is heavily represented in the top tier
- HR Software and Human Resources solutions show strong market presence
- Financial Services and Accounting Software companies are well-established
- English is the dominant language, with multilingual support increasingly common
SaaS Companies in Indonesia Split Into Software Categories
Companies
| Software Category | Number of Companies | % of Market |
|---|---|---|
| Ecosystem Service Providers | 63 | 24.3% |
| Development Services Providers | 9 | 3.5% |
| HR Software | 8 | 3.1% |
| Outbound Marketing Services | 7 | 2.7% |
| Education Software | 7 | 2.7% |
| Crypto Tools | 6 | 2.3% |
| Trading Software | 5 | 1.9% |
| Marketing Software | 5 | 1.9% |
| Financial Services Software | 5 | 1.9% |
| Artificial Intelligence Software | 4 | 1.5% |
| Social Media Marketing Software | 3 | 1.2% |
| Business Services Providers | 3 | 1.2% |
| Finance Software | 3 | 1.2% |
| POS Software | 3 | 1.2% |
| Accounting & Finance Software | 3 | 1.2% |
The Indonesia SaaS market is dominated by Ecosystem Service Providers, accounting for 24.3% of all companies. Development Services Providers and HR Software follow closely, reflecting the market’s emphasis on digital marketing, professional services, and technology innovation. Categories with lower representation include specialized vertical solutions, indicating opportunities for niche market expansion.
Number of SaaS Companies in Indonesia Based on Employee Count
Companies
| Employee Range | Number of Companies | % of Total |
|---|---|---|
| 1 to 10 | 174 | 67.2% |
| 11 to 50 | 33 | 12.7% |
| 51-100 | 21 | 8.1% |
| 100-500 | 20 | 7.7% |
| Over 500 | 11 | 4.2% |
Key Insights Regarding SaaS Businesses in Indonesia
Key Insights;
The Indonesia SaaS landscape presents significant opportunities for sales teams targeting technology companies. The market is characterized by a large startup ecosystem, with 67.2% of companies employing 1-10 people, indicating a highly dynamic and innovation-driven environment.
From a technical sophistication standpoint, Indonesia SaaS companies tend to be early adopters of emerging technologies. The strong presence of Artificial Intelligence Software (4 companies) demonstrates the market’s focus on cutting-edge solutions. Development Services Providers and Ecosystem Service Providers dominate, suggesting a mature market with established infrastructure.
Key target segments for B2B sales include Marketing Software companies, HR Software providers, and Health Care Software vendors. These categories represent substantial market share and typically have higher technology adoption rates. Decision-makers in these companies are often accessible via LinkedIn, making social selling an effective approach.
Summary: How to Succeed in Selling to SaaS Companies in Indonesia
Success in the Indonesia SaaS market requires understanding its unique characteristics. The largest target segment comprises small companies (1-10 employees) at 67.2% of the market, followed by growth-stage companies (11-50 employees) at 12.7%.
The most common technology categories include Ecosystem Service Providers, Development Services Providers, and HR Software. Understanding these verticals and their specific pain points will enhance sales effectiveness. Regional hubs vary, but major metropolitan areas typically concentrate technology companies.
English-language sales materials are essential, as the majority of companies operate primarily in English. Multi-touch outreach strategies combining email, LinkedIn, and phone work best for reaching decision-makers in this market.
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LinkedIn is the primary platform for identifying decision-makers at Indonesia SaaS companies. Company profiles often list key executives and their roles. Professional B2B databases like Clevenio provide verified contact information including email addresses and phone numbers for key decision-makers across 259 SaaS companies in Indonesia.
Indonesia hosts 259 SaaS companies across 121 software categories. The market includes 11 enterprise companies (500+ employees) and 20 mid-size companies (100-500 employees), making it one of the significant regional SaaS markets.
Ecosystem Service Providers leads the Indonesia SaaS market with 63 companies, representing 24.3% of the total market. This is followed by Development Services Providers (9 companies) and HR Software (8 companies).
The Indonesia SaaS market is predominantly composed of small companies: 67.2% have 1-10 employees and 12.7% have 11-50 employees. This startup-heavy composition indicates a dynamic, innovation-driven market with significant growth potential.
Based on company specializations, the most common technologies include marketing automation, CRM systems, and cloud infrastructure. 4 companies specialize in Artificial Intelligence Software, 5 in Marketing Software, and 8 in HR Software, reflecting the market’s tech-forward orientation.