SaaS Companies in Colombia

The Colombia is home to 228 SaaS companies spanning a diverse range of software categories. The market is dominated by Ecosystem Service Providers, Outbound Marketing Services, HR Services Providers, which together represent the core of the Colombia software ecosystem.

What distinguishes this market is its strong focus on Ecosystem Service Providers (82 companies), Outbound Marketing Services (18 companies), and HR Services Providers (5 companies). This concentration reflects the Colombia’s position as a global technology leader and its robust digital infrastructure.

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Summary and Key Data Points for SaaS Companies in Colombia

    Total SaaS Companies: 228

    Top Software Category: Ecosystem Service Providers with 82 companies (36.0% of market)

    Second Largest Category: Outbound Marketing Services with 18 companies

    Third Largest Category: HR Services Providers with 5 companies

    Enterprise Companies (Over 500 employees): 2 companies (0.9%)

    Mid-Size Companies (100-500 employees): 8 companies (3.5%)

    Small Companies (1-10 employees): 183 companies (80.3%)

    Dominant Company Size: 80.3% of companies have 1-10 employees, indicating a startup-heavy market

Top 50 SaaS Companies in Colombia

Companies

CompanySoftware CategoryCompany LinkedInEmployee RangeWebsite Languages
HabiReal Estate SoftwareLinkedInOver 500Spanish
NESSDevSecOps Software; Monitoring SoftwareLinkedInOver 500English, French, German, Multilingual
PhotobucketPhotography Software; Marketing Software; Multimedia Software; Software Digital Asset ManagementLinkedIn100-500English
Perennial SoftwareProcess Automation SoftwareLinkedIn100-500
PiraniRisk & Compliance Software; Procurement Software; Risk Assessment Software; Compliance Software; Software Grc; Software Integrated Risk Management; Software Erm; Software Risk Management; Software Compliance; Software Incident ManagementLinkedIn100-500English, Spanish
LealDemand Generation Software; Marketing Software; Sales Tools; Software Customer Relationship Management; Software Marketing Automation; Software Customer Data PlatformLinkedIn100-500English, Spanish
NexGen TechnologiesCollaboration & Productivity Software; Education Software; Team Collaboration SoftwareLinkedIn100-500English
Clai PaymentsPayment Software; FinanceLinkedIn100-500English, Multilingual, Portuguese, Spanish
StarRezReal Estate Software; Software Real Estate Property Management; Software School Administration; Software Visitor ManagementLinkedIn100-500English
ePaycoE-Commerce Software; Software Billing And Invoicing; Software Payment ProcessingLinkedIn100-500Spanish
Andrés BaqueroCall & Contact Center SoftwareLinkedIn51-100
ArrayEvent Management SoftwareLinkedIn51-100
ControlTTransportation Software; Logistics SoftwareLinkedIn51-100English, Portuguese, Spanish
TaskRayMarketplace Apps; ProjectLinkedIn51-100English
KeybeMarketing Software; Sales Acceleration Software; Software Customer Communications ManagementLinkedIn11 to 50English, Spanish
SuperlikersMarketing SoftwareLinkedIn11 to 50Spanish
LobbyPMSHospitality Software; Travel Software; Software Reservations; Software Hotel Channel Management; Software Hospitality Property Management; Software Channel Management; Software Hostel ManagementLinkedIn11 to 50English, Multilingual, Portuguese, Spanish
Yulieth RendónInventory Management SoftwareLinkedIn11 to 50Spanish
StyloCustomer Service Software; Artificial Intelligence SoftwareLinkedIn11 to 50English
Celes TechnologiesInventory Management Software; Retail Software; Supply Chain & Logistics Software; Supply Chain Management SoftwareLinkedIn11 to 50Spanish
CandorTalent Management SoftwareLinkedIn11 to 50English
O-LabRecruiting SoftwareLinkedIn11 to 50English, Spanish
SagiccCustomer Service Software; Artificial IntelligenceLinkedIn11 to 50English, Spanish
WeKallCollaboration & Productivity SoftwareLinkedIn11 to 50English, Spanish
Porter MetricsMarketplace Apps; Software Data VisualizationLinkedIn11 to 50English, Portuguese, Spanish
Progresus SasCustomer Service Software; Ecosystem Service ProvidersLinkedIn11 to 50English, Spanish
Net-ResultsMarketing SoftwareLinkedIn11 to 50English, French, German, Multilingual
Camilo TorresDevelopment SoftwareLinkedIn11 to 50
IntelligoTalent Management SoftwareLinkedIn11 to 50
David SalinasEducation SoftwareLinkedIn11 to 50Spanish
FeriavirtualwebEvent Management SoftwareLinkedIn11 to 50English, Spanish
InalambriaOffice Management SoftwareLinkedIn11 to 50English, French, German, Multilingual
AliaddoAccounting & Finance Software; Software Accounting; Software Enterprise Resource PlanningLinkedIn11 to 50Spanish
ibisa GroupERP SoftwareLinkedIn11 to 50English, French, German, Multilingual
InvowayAccounting & Finance SoftwareLinkedIn11 to 50English, Spanish
Talentu CompanyRecruiting SoftwareLinkedIn11 to 50Spanish
REBA (Real Estate Business Analytics)Real Estate SoftwareLinkedIn11 to 50English, French, German, Multilingual
Exus SASCustomer Service SoftwareLinkedIn11 to 50
Novasec SASRisk & Compliance SoftwareLinkedIn11 to 50Spanish
ApereoDevelopment Software; Education Software; Software Learning Management System; Software Elearning Authoring ToolsLinkedIn11 to 50English
PirsonalDigital Advertising Tech; Communications Software; Marketing Software; Multimedia SoftwareLinkedIn11 to 50English
Tusdatos.coHR Software; Software Background CheckLinkedIn11 to 50Spanish
Datos Maestros™Database Software; IT Infrastructure SoftwareLinkedIn11 to 50Spanish
CentimentCollaboration & Productivity Software; Software SurveyLinkedIn11 to 50English, French, German, Multilingual
DatupInventory Management Software; Supply Chain & Logistics SoftwareLinkedIn11 to 50English, Multilingual, Portuguese, Spanish
Richey May Technology SolutionsEcosystem Service ProvidersLinkedIn1 to 10
Takum SolucionesEcosystem Service ProvidersLinkedIn1 to 10English, Spanish
X3MediaEcosystem Service ProvidersLinkedIn1 to 10Spanish
WebolutionsInbound Marketing ServicesLinkedIn1 to 10
The Austin Peters GroupHR Services ProvidersLinkedIn1 to 10

Insights of the Top 50 Colombia SaaS Companies

  • All top 50 companies are enterprise-level with Over 500 employees
  • Healthcare and Health Care Software is heavily represented in the top tier
  • HR Software and Human Resources solutions show strong market presence
  • Financial Services and Accounting Software companies are well-established
  • English is the dominant language, with multilingual support increasingly common

SaaS Companies in Colombia Split Into Software Categories

Companies

Software CategoryNumber of Companies% of Market
Ecosystem Service Providers8236.0%
Outbound Marketing Services187.9%
HR Services Providers52.2%
Customer Service Software52.2%
Staffing Services Providers31.3%
Oil and Gas Software31.3%
Development Services Providers31.3%
Collaboration & Productivity Software31.3%
Real Estate Software31.3%
Marketing Software31.3%
Inbound Marketing Services20.9%
Marketplace Apps20.9%
Other B2B Services Providers20.9%
Hospitality Software20.9%
Logistics Software20.9%

The Colombia SaaS market is dominated by Ecosystem Service Providers, accounting for 36.0% of all companies. Outbound Marketing Services and HR Services Providers follow closely, reflecting the market’s emphasis on digital marketing, professional services, and technology innovation. Categories with lower representation include specialized vertical solutions, indicating opportunities for niche market expansion.

Number of SaaS Companies in Colombia Based on Employee Count

Employee RangeNumber of Companies% of Total
1 to 1018380.3%
11 to 503113.6%
51-10041.8%
100-50083.5%
Over 50020.9%

Companies

Key Insights Regarding SaaS Businesses in Colombia

Key Insights;

The Colombia SaaS landscape presents significant opportunities for sales teams targeting technology companies. The market is characterized by a large startup ecosystem, with 80.3% of companies employing 1-10 people, indicating a highly dynamic and innovation-driven environment.

From a technical sophistication standpoint, Colombia SaaS companies tend to be early adopters of emerging technologies. The strong presence of Artificial Intelligence Software (0 companies) demonstrates the market’s focus on cutting-edge solutions. Development Services Providers and Ecosystem Service Providers dominate, suggesting a mature market with established infrastructure.

Key target segments for B2B sales include Marketing Software companies, HR Software providers, and Health Care Software vendors. These categories represent substantial market share and typically have higher technology adoption rates. Decision-makers in these companies are often accessible via LinkedIn, making social selling an effective approach.

Summary: How to Succeed in Selling to SaaS Companies in Colombia

Success in the Colombia SaaS market requires understanding its unique characteristics. The largest target segment comprises small companies (1-10 employees) at 80.3% of the market, followed by growth-stage companies (11-50 employees) at 13.6%.

The most common technology categories include Ecosystem Service Providers, Outbound Marketing Services, and HR Services Providers. Understanding these verticals and their specific pain points will enhance sales effectiveness. Regional hubs vary, but major metropolitan areas typically concentrate technology companies.

English-language sales materials are essential, as the majority of companies operate primarily in English. Multi-touch outreach strategies combining email, LinkedIn, and phone work best for reaching decision-makers in this market.

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Frequently Asked Questions

How can I find contact information for decision-makers at SaaS companies in Colombia?

LinkedIn is the primary platform for identifying decision-makers at Colombia SaaS companies. Company profiles often list key executives and their roles. Professional B2B databases like Clevenio provide verified contact information including email addresses and phone numbers for key decision-makers across 228 SaaS companies in Colombia.

How big is the SaaS industry in Colombia?

Colombia hosts 228 SaaS companies across 97 software categories. The market includes 2 enterprise companies (500+ employees) and 8 mid-size companies (100-500 employees), making it one of the significant regional SaaS markets.

What is the top-performing SaaS category in Colombia?

Ecosystem Service Providers leads the Colombia SaaS market with 82 companies, representing 36.0% of the total market. This is followed by Outbound Marketing Services (18 companies) and HR Services Providers (5 companies).

What size companies dominate the Colombia SaaS market?

The Colombia SaaS market is predominantly composed of small companies: 80.3% have 1-10 employees and 13.6% have 11-50 employees. This startup-heavy composition indicates a dynamic, innovation-driven market with significant growth potential.

What technologies are most commonly used by SaaS companies in Colombia?

Based on company specializations, the most common technologies include marketing automation, CRM systems, and cloud infrastructure. 0 companies specialize in Artificial Intelligence Software, 3 in Marketing Software, and 0 in HR Software, reflecting the market’s tech-forward orientation.