SaaS Companies in Colombia
The Colombia is home to 228 SaaS companies spanning a diverse range of software categories. The market is dominated by Ecosystem Service Providers, Outbound Marketing Services, HR Services Providers, which together represent the core of the Colombia software ecosystem.
What distinguishes this market is its strong focus on Ecosystem Service Providers (82 companies), Outbound Marketing Services (18 companies), and HR Services Providers (5 companies). This concentration reflects the Colombia’s position as a global technology leader and its robust digital infrastructure.
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We gather company insights from official registries, verified public records, trusted data partners, and regularly refreshed datasets.
Table of Content
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Total SaaS Companies: 228
Top Software Category: Ecosystem Service Providers with 82 companies (36.0% of market)
Second Largest Category: Outbound Marketing Services with 18 companies
Third Largest Category: HR Services Providers with 5 companies
Enterprise Companies (Over 500 employees): 2 companies (0.9%)
Mid-Size Companies (100-500 employees): 8 companies (3.5%)
Small Companies (1-10 employees): 183 companies (80.3%)
Dominant Company Size: 80.3% of companies have 1-10 employees, indicating a startup-heavy market
Top 50 SaaS Companies in Colombia
Companies
| Company | Software Category | Company LinkedIn | Employee Range | Website Languages |
|---|---|---|---|---|
| Habi | Real Estate Software | Over 500 | Spanish | |
| NESS | DevSecOps Software; Monitoring Software | Over 500 | English, French, German, Multilingual | |
| Photobucket | Photography Software; Marketing Software; Multimedia Software; Software Digital Asset Management | 100-500 | English | |
| Perennial Software | Process Automation Software | 100-500 | ||
| Pirani | Risk & Compliance Software; Procurement Software; Risk Assessment Software; Compliance Software; Software Grc; Software Integrated Risk Management; Software Erm; Software Risk Management; Software Compliance; Software Incident Management | 100-500 | English, Spanish | |
| Leal | Demand Generation Software; Marketing Software; Sales Tools; Software Customer Relationship Management; Software Marketing Automation; Software Customer Data Platform | 100-500 | English, Spanish | |
| NexGen Technologies | Collaboration & Productivity Software; Education Software; Team Collaboration Software | 100-500 | English | |
| Clai Payments | Payment Software; Finance | 100-500 | English, Multilingual, Portuguese, Spanish | |
| StarRez | Real Estate Software; Software Real Estate Property Management; Software School Administration; Software Visitor Management | 100-500 | English | |
| ePayco | E-Commerce Software; Software Billing And Invoicing; Software Payment Processing | 100-500 | Spanish | |
| Andrés Baquero | Call & Contact Center Software | 51-100 | ||
| Array | Event Management Software | 51-100 | ||
| ControlT | Transportation Software; Logistics Software | 51-100 | English, Portuguese, Spanish | |
| TaskRay | Marketplace Apps; Project | 51-100 | English | |
| Keybe | Marketing Software; Sales Acceleration Software; Software Customer Communications Management | 11 to 50 | English, Spanish | |
| Superlikers | Marketing Software | 11 to 50 | Spanish | |
| LobbyPMS | Hospitality Software; Travel Software; Software Reservations; Software Hotel Channel Management; Software Hospitality Property Management; Software Channel Management; Software Hostel Management | 11 to 50 | English, Multilingual, Portuguese, Spanish | |
| Yulieth Rendón | Inventory Management Software | 11 to 50 | Spanish | |
| Stylo | Customer Service Software; Artificial Intelligence Software | 11 to 50 | English | |
| Celes Technologies | Inventory Management Software; Retail Software; Supply Chain & Logistics Software; Supply Chain Management Software | 11 to 50 | Spanish | |
| Candor | Talent Management Software | 11 to 50 | English | |
| O-Lab | Recruiting Software | 11 to 50 | English, Spanish | |
| Sagicc | Customer Service Software; Artificial Intelligence | 11 to 50 | English, Spanish | |
| WeKall | Collaboration & Productivity Software | 11 to 50 | English, Spanish | |
| Porter Metrics | Marketplace Apps; Software Data Visualization | 11 to 50 | English, Portuguese, Spanish | |
| Progresus Sas | Customer Service Software; Ecosystem Service Providers | 11 to 50 | English, Spanish | |
| Net-Results | Marketing Software | 11 to 50 | English, French, German, Multilingual | |
| Camilo Torres | Development Software | 11 to 50 | ||
| Intelligo | Talent Management Software | 11 to 50 | ||
| David Salinas | Education Software | 11 to 50 | Spanish | |
| Feriavirtualweb | Event Management Software | 11 to 50 | English, Spanish | |
| Inalambria | Office Management Software | 11 to 50 | English, French, German, Multilingual | |
| Aliaddo | Accounting & Finance Software; Software Accounting; Software Enterprise Resource Planning | 11 to 50 | Spanish | |
| ibisa Group | ERP Software | 11 to 50 | English, French, German, Multilingual | |
| Invoway | Accounting & Finance Software | 11 to 50 | English, Spanish | |
| Talentu Company | Recruiting Software | 11 to 50 | Spanish | |
| REBA (Real Estate Business Analytics) | Real Estate Software | 11 to 50 | English, French, German, Multilingual | |
| Exus SAS | Customer Service Software | 11 to 50 | ||
| Novasec SAS | Risk & Compliance Software | 11 to 50 | Spanish | |
| Apereo | Development Software; Education Software; Software Learning Management System; Software Elearning Authoring Tools | 11 to 50 | English | |
| Pirsonal | Digital Advertising Tech; Communications Software; Marketing Software; Multimedia Software | 11 to 50 | English | |
| Tusdatos.co | HR Software; Software Background Check | 11 to 50 | Spanish | |
| Datos Maestros™ | Database Software; IT Infrastructure Software | 11 to 50 | Spanish | |
| Centiment | Collaboration & Productivity Software; Software Survey | 11 to 50 | English, French, German, Multilingual | |
| Datup | Inventory Management Software; Supply Chain & Logistics Software | 11 to 50 | English, Multilingual, Portuguese, Spanish | |
| Richey May Technology Solutions | Ecosystem Service Providers | 1 to 10 | ||
| Takum Soluciones | Ecosystem Service Providers | 1 to 10 | English, Spanish | |
| X3Media | Ecosystem Service Providers | 1 to 10 | Spanish | |
| Webolutions | Inbound Marketing Services | 1 to 10 | ||
| The Austin Peters Group | HR Services Providers | 1 to 10 | ||
Insights of the Top 50 Colombia SaaS Companies
- All top 50 companies are enterprise-level with Over 500 employees
- Healthcare and Health Care Software is heavily represented in the top tier
- HR Software and Human Resources solutions show strong market presence
- Financial Services and Accounting Software companies are well-established
- English is the dominant language, with multilingual support increasingly common
SaaS Companies in Colombia Split Into Software Categories
Companies
| Software Category | Number of Companies | % of Market |
|---|---|---|
| Ecosystem Service Providers | 82 | 36.0% |
| Outbound Marketing Services | 18 | 7.9% |
| HR Services Providers | 5 | 2.2% |
| Customer Service Software | 5 | 2.2% |
| Staffing Services Providers | 3 | 1.3% |
| Oil and Gas Software | 3 | 1.3% |
| Development Services Providers | 3 | 1.3% |
| Collaboration & Productivity Software | 3 | 1.3% |
| Real Estate Software | 3 | 1.3% |
| Marketing Software | 3 | 1.3% |
| Inbound Marketing Services | 2 | 0.9% |
| Marketplace Apps | 2 | 0.9% |
| Other B2B Services Providers | 2 | 0.9% |
| Hospitality Software | 2 | 0.9% |
| Logistics Software | 2 | 0.9% |
The Colombia SaaS market is dominated by Ecosystem Service Providers, accounting for 36.0% of all companies. Outbound Marketing Services and HR Services Providers follow closely, reflecting the market’s emphasis on digital marketing, professional services, and technology innovation. Categories with lower representation include specialized vertical solutions, indicating opportunities for niche market expansion.
Number of SaaS Companies in Colombia Based on Employee Count
| Employee Range | Number of Companies | % of Total |
|---|---|---|
| 1 to 10 | 183 | 80.3% |
| 11 to 50 | 31 | 13.6% |
| 51-100 | 4 | 1.8% |
| 100-500 | 8 | 3.5% |
| Over 500 | 2 | 0.9% |
Companies
Key Insights Regarding SaaS Businesses in Colombia
Key Insights;
The Colombia SaaS landscape presents significant opportunities for sales teams targeting technology companies. The market is characterized by a large startup ecosystem, with 80.3% of companies employing 1-10 people, indicating a highly dynamic and innovation-driven environment.
From a technical sophistication standpoint, Colombia SaaS companies tend to be early adopters of emerging technologies. The strong presence of Artificial Intelligence Software (0 companies) demonstrates the market’s focus on cutting-edge solutions. Development Services Providers and Ecosystem Service Providers dominate, suggesting a mature market with established infrastructure.
Key target segments for B2B sales include Marketing Software companies, HR Software providers, and Health Care Software vendors. These categories represent substantial market share and typically have higher technology adoption rates. Decision-makers in these companies are often accessible via LinkedIn, making social selling an effective approach.
Summary: How to Succeed in Selling to SaaS Companies in Colombia
Success in the Colombia SaaS market requires understanding its unique characteristics. The largest target segment comprises small companies (1-10 employees) at 80.3% of the market, followed by growth-stage companies (11-50 employees) at 13.6%.
The most common technology categories include Ecosystem Service Providers, Outbound Marketing Services, and HR Services Providers. Understanding these verticals and their specific pain points will enhance sales effectiveness. Regional hubs vary, but major metropolitan areas typically concentrate technology companies.
English-language sales materials are essential, as the majority of companies operate primarily in English. Multi-touch outreach strategies combining email, LinkedIn, and phone work best for reaching decision-makers in this market.
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LinkedIn is the primary platform for identifying decision-makers at Colombia SaaS companies. Company profiles often list key executives and their roles. Professional B2B databases like Clevenio provide verified contact information including email addresses and phone numbers for key decision-makers across 228 SaaS companies in Colombia.
Colombia hosts 228 SaaS companies across 97 software categories. The market includes 2 enterprise companies (500+ employees) and 8 mid-size companies (100-500 employees), making it one of the significant regional SaaS markets.
Ecosystem Service Providers leads the Colombia SaaS market with 82 companies, representing 36.0% of the total market. This is followed by Outbound Marketing Services (18 companies) and HR Services Providers (5 companies).
The Colombia SaaS market is predominantly composed of small companies: 80.3% have 1-10 employees and 13.6% have 11-50 employees. This startup-heavy composition indicates a dynamic, innovation-driven market with significant growth potential.
Based on company specializations, the most common technologies include marketing automation, CRM systems, and cloud infrastructure. 0 companies specialize in Artificial Intelligence Software, 3 in Marketing Software, and 0 in HR Software, reflecting the market’s tech-forward orientation.