SaaS Companies in Bulgaria
The Bulgaria is home to 260 SaaS companies spanning a diverse range of software categories. The market is dominated by Outbound Marketing Services, Ecosystem Service Providers, Development Services Providers, which together represent the core of the Bulgaria software ecosystem.
What distinguishes this market is its strong focus on Outbound Marketing Services (23 companies), Ecosystem Service Providers (22 companies), and Development Services Providers (16 companies). This concentration reflects the Bulgaria’s position as a global technology leader and its robust digital infrastructure.
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We gather company insights from official registries, verified public records, trusted data partners, and regularly refreshed datasets.
Table of Content
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7 Day Free TrialSummary and Key Data Points for SaaS Companies in Bulgaria
Total SaaS Companies: 260
Top Software Category: Outbound Marketing Services with 23 companies (8.8% of market)
Second Largest Category: Ecosystem Service Providers with 22 companies
Third Largest Category: Development Services Providers with 16 companies
Enterprise Companies (Over 500 employees): 0 companies (0.0%)
Mid-Size Companies (100-500 employees): 6 companies (2.3%)
Small Companies (1-10 employees): 212 companies (81.5%)
Dominant Company Size: 81.5% of companies have 1-10 employees, indicating a startup-heavy market
Top 50 SaaS Companies in Bulgaria
Companies
| Company | Software Category | Company LinkedIn | Employee Range | Website Languages |
|---|---|---|---|---|
| TechnoLogica | HR Software; Ecosystem Service Providers | 100-500 | Bulgarian, English | |
| Smart IT | Accounting & Finance Software | 100-500 | Bulgarian | |
| Loyax | Demand Generation Software; Marketing | 100-500 | ||
| Graphwise | Database Software; IT Infrastructure Software | 100-500 | English | |
| Karat | Recruiting Software; Human Resources; Software Pre Employment Testing; Software Video Interviewing | 100-500 | English | |
| Fadata | Financial Services Software; Insurance Software; Software Insurance Agency; Software Insurance Policy; Software Claims Processing | 100-500 | English, German | |
| ITGix | Ecosystem Service Providers; IT Infrastructure Software | 51-100 | English, German | |
| AdNow | Marketing Software; Advertising Software | 51-100 | Bulgarian, Czech, English, French, Indonesian, Japanese, Multilingual, Polish, Portuguese | |
| Kikimora | Artificial Intelligence Software | 51-100 | ||
| IBS | HR Software | 51-100 | ||
| Alaric Securities | Financial Services Software; Trading Software; Software Financial Services | 51-100 | English | |
| NOTO – 360 Fraud and Compliance | E-Commerce Software; Governance | 51-100 | English, Spanish | |
| Evrotrust | Data Privacy Software; Sales Tools | 51-100 | Bulgarian, English | |
| Smartico.ai | Marketing Software; Software Marketing Automation; Software Gamification; Software Customer Loyalty | 51-100 | English, Multilingual, Portuguese, Russian, Spanish, Ukrainian | |
| 365 Data Science | Education Software | 51-100 | English, French | |
| Do IT Wise | Ecosystem Service Providers; HR Services Providers; Marketplace Apps | 51-100 | English, German | |
| Zoiper.com | Collaboration & Productivity Software; Communications Software; Software Voip; Software Remote Work; Software Softphone | 11 to 50 | English | |
| Vedamo | Education Software; Software Virtual Classroom; Software Learning Management System | 11 to 50 | Arabic, Bulgarian, Chinese, Danish, English, French, German, Multilingual, Russian, Spanish | |
| PubGalaxy | Digital Advertising Tech; Advertising Software | 11 to 50 | English | |
| nPloy | Recruiting Software; Human Resources Software | 11 to 50 | Bulgarian, English | |
| Imagga | Deep Learning Software; Artificial Intelligence; Content Management Systems; IT Management; Marketing; Software Image Recognition; Software Digital Asset Management | 11 to 50 | English | |
| Humans in the Loop | Artificial Intelligence Software | 11 to 50 | English | |
| Healee | Health Care Software; Healthcare Software | 11 to 50 | English | |
| Droxic | Design Software | 11 to 50 | English | |
| Enhancv | Artificial Intelligence Software; Human Resources | 11 to 50 | ||
| ConsultCommerce | Financial Services Software; Software Workforce Management; Software Field Service Management | 11 to 50 | ||
| Price International | Call & Contact Center Software; Customer Service Software | 11 to 50 | Bulgarian, English | |
| Binerals LTD | Development Software | 11 to 50 | English | |
| Pilea Insights | Customer Service Software | 11 to 50 | English | |
| Havelock | Portfolio & Program Management Software | 11 to 50 | English, French, German, Multilingual | |
| HR Audit Advise Ltd. | Talent Management Software | 11 to 50 | Bulgarian, English | |
| Smartmerch | Agentic AI Software | 11 to 50 | English, Russian | |
| Paytiko | Accounting & Finance Software; Blockchain Software; Payment Software; Finance; Software Payment Processing | 11 to 50 | ||
| Releva.ai | E-Commerce Software; Business Intelligence Software; Finance; Marketing Software; eCommerce Software; Software Customer Data Platform | 11 to 50 | English | |
| UPASS Ltd. | E-Commerce Software | 11 to 50 | Bulgarian, Cyrillic | |
| Uxify | E-Commerce Software; IT Management Software; Software Website Optimization Tools | 11 to 50 | English | |
| Ubitrack | Asset Management Software; Business Intelligence Software | 11 to 50 | English | |
| Automate The Planet | DevOps Software | 11 to 50 | ||
| PlanDelta | Accounting & Finance Software | 11 to 50 | English | |
| Noverstock | E-Commerce Software | 11 to 50 | Bulgarian, English | |
| Claud Tech Ltd. | Accounting & Finance Software; HR Software | 11 to 50 | Bulgarian, Cyrillic | |
| Costimize | IT Management Software; IT Management | 11 to 50 | English | |
| jobsora | Recruiting Software; Human Resources | 11 to 50 | English | |
| AdEx Network | Digital Advertising Tech; Advertising Software; Blockchain Platforms | 11 to 50 | English | |
| CoLumbo | Health Care Software | 11 to 50 | English, French, German, Multilingual | |
| EngView | CAD & PLM Software; Manufacturing Software; Operations Management; Software Packaging | 11 to 50 | English, French, German, Multilingual | |
| clock software | Hospitality Software; Travel Software; Software Hospitality Property Management | 11 to 50 | Bulgarian, English, French, German, Multilingual, Swedish | |
| ZigiWave | Marketplace Apps; Data Integration Tools; Ecosystem Service Providers; Application Development; Data Management Software; Operations Management; Software Business Process Management; Software Integration; Software Ipaas | 11 to 50 | French | |
| STS Soft SC | Database Software | 1 to 10 | ||
| VOUBS | Marketing Software; Marketing | 1 to 10 | ||
Insights of the Top 50 Bulgaria SaaS Companies
- All top 50 companies are enterprise-level with Over 500 employees
- Healthcare and Health Care Software is heavily represented in the top tier
- HR Software and Human Resources solutions show strong market presence
- Financial Services and Accounting Software companies are well-established
- English is the dominant language, with multilingual support increasingly common
SaaS Companies in Bulgaria Split Into Software Categories
Companies
| Software Category | Number of Companies | % of Market |
|---|---|---|
| Outbound Marketing Services | 23 | 8.8% |
| Ecosystem Service Providers | 22 | 8.5% |
| Development Services Providers | 16 | 6.2% |
| Inbound Marketing Services | 6 | 2.3% |
| Content Management Systems | 6 | 2.3% |
| Healthcare Software | 4 | 1.5% |
| Artificial Intelligence Software | 4 | 1.5% |
| Blockchain Software | 3 | 1.2% |
| HR Software | 3 | 1.2% |
| Confidentiality Software; Network Management Software | 3 | 1.2% |
| Health Care Software; Healthcare Software | 3 | 1.2% |
| Human Resources Software | 3 | 1.2% |
| Logistics Software | 2 | 0.8% |
| Document Management Software | 2 | 0.8% |
| Customer Service Software | 2 | 0.8% |
The Bulgaria SaaS market is dominated by Outbound Marketing Services, accounting for 8.8% of all companies. Ecosystem Service Providers and Development Services Providers follow closely, reflecting the market’s emphasis on digital marketing, professional services, and technology innovation. Categories with lower representation include specialized vertical solutions, indicating opportunities for niche market expansion.
Number of SaaS Companies in Bulgaria Based on Employee Count
Companies
| Employee Range | Number of Companies | % of Total |
|---|---|---|
| 1 to 10 | 212 | 81.5% |
| 11 to 50 | 32 | 12.3% |
| 51-100 | 10 | 3.8% |
| 100-500 | 6 | 2.3% |
| Over 500 | 0 | 0.0% |
Key Insights Regarding SaaS Businesses in Bulgaria
Key Insights;
The Bulgaria SaaS landscape presents significant opportunities for sales teams targeting technology companies. The market is characterized by a large startup ecosystem, with 81.5% of companies employing 1-10 people, indicating a highly dynamic and innovation-driven environment.
From a technical sophistication standpoint, Bulgaria SaaS companies tend to be early adopters of emerging technologies. The strong presence of Artificial Intelligence Software (4 companies) demonstrates the market’s focus on cutting-edge solutions. Development Services Providers and Ecosystem Service Providers dominate, suggesting a mature market with established infrastructure.
Key target segments for B2B sales include Marketing Software companies, HR Software providers, and Health Care Software vendors. These categories represent substantial market share and typically have higher technology adoption rates. Decision-makers in these companies are often accessible via LinkedIn, making social selling an effective approach.
Summary: How to Succeed in Selling to SaaS Companies in Bulgaria
Success in the Bulgaria SaaS market requires understanding its unique characteristics. The largest target segment comprises small companies (1-10 employees) at 81.5% of the market, followed by growth-stage companies (11-50 employees) at 12.3%.
The most common technology categories include Outbound Marketing Services, Ecosystem Service Providers, and Development Services Providers. Understanding these verticals and their specific pain points will enhance sales effectiveness. Regional hubs vary, but major metropolitan areas typically concentrate technology companies.
English-language sales materials are essential, as the majority of companies operate primarily in English. Multi-touch outreach strategies combining email, LinkedIn, and phone work best for reaching decision-makers in this market.
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7-days free trialFrequently Asked Questions
LinkedIn is the primary platform for identifying decision-makers at Bulgaria SaaS companies. Company profiles often list key executives and their roles. Professional B2B databases like Clevenio provide verified contact information including email addresses and phone numbers for key decision-makers across 260 SaaS companies in Bulgaria.
Bulgaria hosts 260 SaaS companies across 160 software categories. The market includes 0 enterprise companies (500+ employees) and 6 mid-size companies (100-500 employees), making it one of the significant regional SaaS markets.
Outbound Marketing Services leads the Bulgaria SaaS market with 23 companies, representing 8.8% of the total market. This is followed by Ecosystem Service Providers (22 companies) and Development Services Providers (16 companies).
The Bulgaria SaaS market is predominantly composed of small companies: 81.5% have 1-10 employees and 12.3% have 11-50 employees. This startup-heavy composition indicates a dynamic, innovation-driven market with significant growth potential.
Based on company specializations, the most common technologies include marketing automation, CRM systems, and cloud infrastructure. 4 companies specialize in Artificial Intelligence Software, 2 in Marketing Software, and 3 in HR Software, reflecting the market’s tech-forward orientation.