by Clevenio
At its core, the difference between inside and outside sales comes down to where the selling happens. Inside sales reps work from an office, using phones, email, and video calls to connect with prospects. Outside sales reps are out in the field, meeting people face-to-face. Choosing the right model isn't about which one is "better"—it's … Read more
Modern prospecting is a whole different ball game. It’s less about brute force and more about finesse—blending smart research with a strategic outreach plan to build real connections. The goal isn't just to play the numbers; it's about getting the right message to the right person at the right time to solve a problem they … Read more
Cold calling in the B2B SaaS world has a reputation for being tough, but it's far from dead. When done correctly, it remains one of the most direct and effective ways to build a pipeline and connect with high-value prospects. The real challenge isn't the channel itself; it's the outdated, one-size-fits-all approach that fails to … Read more
Cold emailing in the B2B space is tougher than ever. Generic blasts get ignored, deleted, or marked as spam. The key to breaking through the noise isn't about sending more emails; it's about sending smarter ones. Most outreach fails because it’s self-centered, vague, and offers no immediate value to the recipient. It reads like a … Read more
In the world of B2B marketing, one channel consistently delivers unparalleled ROI: email. Yet, simply sending emails isn't enough. The difference between a deleted message and a converted lead lies in strategy and execution. Many businesses struggle with low open rates, poor engagement, and campaigns that fail to connect with sophisticated B2B buyers who demand … Read more