by Clevenio
Finding company information isn't just about a quick Google search anymore. To really succeed in B2B sales, you have to dig deeper, piecing together clues from public records, social networks, and specialized databases. The aim is to build a full picture—their financial stability, who they just hired, and even the software they're running. Why Smart … Read more
Running a small business is all about being smart with your resources. Market research is how you do that. It's simply the process of asking the right questions to figure out who your customers are and what they really want before you pour your heart, soul, and money into a project. This isn't about guesswork; … Read more
So, what exactly is sales intelligence? Think of it as the ultimate cheat sheet for your sales team. It’s the process of collecting, sorting through, and using key information about your prospects so you can sell smarter, not harder. It turns a mountain of raw data into a clear roadmap, showing you who to talk … Read more
The biggest difference between outside sales and inside sales boils down to one thing: location. Outside sales reps are road warriors, traveling to meet clients face-to-face to close high-stakes deals. On the other hand, inside sales reps sell remotely from an office, using technology to work through a much higher volume of leads. Deciding which … Read more
So, you have a brilliant idea for a startup. That's a fantastic start, but let's be honest—passion alone doesn't build a successful business. Before you go all-in, you need to answer the single most important question: Will anyone actually pay for this? This is the essence of market research, and for a startup, it's less … Read more
Diving headfirst into a new CRM without a strategy is a recipe for disaster. I've seen it happen—companies get excited about a tool's bells and whistles but end up with an expensive, glorified spreadsheet that nobody uses. A solid plan is what separates a CRM that just stores data from one that actively drives growth, … Read more
A sales territory planning template is more than just a document—it’s a game plan. It's how you strategically organize your accounts, match them with the right reps, and lay out clear, achievable revenue goals. This turns a simple map into a powerful tool that balances workloads and uncovers growth opportunities you never knew you had. … Read more
Think of your incoming leads as a giant pile of mail. Some of it is junk mail, some of it is bills, but a few letters are personal invitations or important notices. How do you decide which to open first? You look for clues, right? That’s exactly what lead scoring does. Lead scoring is a … Read more
Creating a buyer persona isn't just about filling out a template. It's about blending hard data from market research and customer analytics with the real, human stories you get from direct interviews. This process transforms faceless data points into relatable characters that can genuinely guide your marketing, sales, and even product development. Why Most Buyer … Read more
Alright, let's start with the basics. Before you get lost in dense databases or government filings, your first port of call should always be the company itself. Think of it as reconnaissance – you're gathering intelligence straight from the source. A simple, smart Google search is your best friend here. Try the company's name paired … Read more