SaaS Companies in Pakistan

The Pakistan is home to 382 SaaS companies spanning a diverse range of software categories. The market is dominated by Outbound Marketing Services, Development Services Providers, Ecosystem Service Providers, which together represent the core of the Pakistan software ecosystem.

What distinguishes this market is its strong focus on Outbound Marketing Services (65 companies), Development Services Providers (43 companies), and Ecosystem Service Providers (25 companies). This concentration reflects the Pakistan’s position as a global technology leader and its robust digital infrastructure.

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Summary and Key Data Points for SaaS Companies in Pakistan

    Total SaaS Companies: 382

    Top Software Category: Outbound Marketing Services with 65 companies (17.0% of market)

    Second Largest Category: Development Services Providers with 43 companies

    Third Largest Category: Ecosystem Service Providers with 25 companies

    Enterprise Companies (Over 500 employees): 7 companies (1.8%)

    Mid-Size Companies (100-500 employees): 4 companies (1.0%)

    Small Companies (1-10 employees): 329 companies (86.1%)

    Dominant Company Size: 86.1% of companies have 1-10 employees, indicating a startup-heavy market

Top 50 SaaS Companies in Pakistan

Companies

CompanySoftware CategoryCompany LinkedInEmployee RangeWebsite Languages
immunity drinksHealth Care SoftwareLinkedInOver 500English, Urdu
CIS Software HousePOS Software; Retail Management SoftwareLinkedInOver 500English
NayatelE-Commerce Software; IT Management Software; Network Management Software; Operations ManagementLinkedInOver 500
Programmers ForceArtificial Intelligence SoftwareLinkedInOver 500English
TPS WorldwideAccounting & Finance Software; Financial Services Software; Payment SoftwareLinkedInOver 500English
SwiftRecruitTalent Management SoftwareLinkedInOver 500
Airlift TechnologiesSupply Chain & Logistics SoftwareLinkedInOver 500
Softech SystemsHealth Care Software; HealthcareLinkedIn100-500English
SmartWindowsIT Management Software; Productivity Software; System UtilitiesLinkedIn100-500English
Salesflo Pvt LtdCustomer Service Software; Process Automation Software; Sales ToolsLinkedIn100-500English, French, German, Multilingual
EfroTechHR Software; CRM Software; Human Resources Software; Operations Management; Software Human ResourceLinkedIn100-500English
MFSYSFinancial Services Software; FinanceLinkedIn51-100
Matech Consulting & OutsourcingInventory Management Software; Development Services ProvidersLinkedIn51-100French
Triple Tree SolutionsSupply Chain & Logistics Software; EnvironmentalLinkedIn51-100English
Lumensoft TechnologiesRetail Software; Software Restaurant Management; Software Retail Pos System; Software Retail Management SystemsLinkedIn51-100English
GICOHSales Tools; Software DistributionLinkedIn51-100English, French, German, Multilingual
Viion TechnologyEvent Management SoftwareLinkedIn51-100English
C Square ConsultingMarketplace AppsLinkedIn51-100English
Ginkgo business solutionsE-Commerce Software; Software Retail Management Systems; Software Logistics; Software Warehouse Management; Software Vendor Management; Software Order Management; Software Retail Pos System; Software Multi Channel Ecommerce; Software Product ManagementLinkedIn51-100English, French, German, Multilingual
System NexgenHR Software; Human ResourcesLinkedIn11 to 50English
SmartHCM – Human Capital ManagementHR SoftwareLinkedIn11 to 50
R2VCAD & PLM SoftwareLinkedIn11 to 50
PHPTRAVELSTravel Arrangement Software; Travel Software; Software Travel AgencyLinkedIn11 to 50English
MumaraMarketing Software; Sales SoftwareLinkedIn11 to 50English, French, German, Multilingual
e-CreatorzERP SoftwareLinkedIn11 to 50English, French, German, Multilingual
Cosmosoft Business SolutionsERP SoftwareLinkedIn11 to 50English
ConsoliAdsDigital Advertising Tech; Advertising SoftwareLinkedIn11 to 50Arabic, English, Russian
Burki TechnologiesIT Infrastructure SoftwareLinkedIn11 to 50English
bSecurePayment SoftwareLinkedIn11 to 50English
AvaibPortfolio & Program Management Software; Project Management SoftwareLinkedIn11 to 50
SIMSINEducation Software; EducationLinkedIn11 to 50English
raideITHR Software; CRM SoftwareLinkedIn11 to 50French
Abaska TechnologiesFitness SoftwareLinkedIn11 to 50English
Axix Technologies Inc.Deep Learning SoftwareLinkedIn11 to 50English
DecotechsIT Outsourcing Services; ProjectLinkedIn11 to 50
DevGateERP SoftwareLinkedIn11 to 50
DigitalsoftsOil and Gas Software; Logistics Software; Operations ManagementLinkedIn11 to 50English
Ideal IT Solution ProviderAccounting & Finance SoftwareLinkedIn11 to 50English
IT VisionHR Software; IT Outsourcing ServicesLinkedIn11 to 50
PrepostseoCollaboration & Productivity Software; Artificial Intelligence; Content Management Systems; Document Management Software; MarketingLinkedIn11 to 50English
SafepayPayment SoftwareLinkedIn11 to 50English
TresmarkFinancial Services SoftwareLinkedIn11 to 50English
OpenPortDistribution Software; Blockchain Platforms; Operations ManagementLinkedIn11 to 50
Hisaab.pkAccounting & Finance Software; FinanceLinkedIn11 to 50English, French, German, Multilingual
AKS iQRisk & Compliance Software; Compliance Software; Logistics SoftwareLinkedIn11 to 50English
SmartHCMHR Software; Human Resources Software; Software Direct Deposit Payroll; Software Human ResourceLinkedIn11 to 50Arabic, English
Enva ChainInventory Management SoftwareLinkedIn11 to 50
Sparkleo TechnologiesIoT Management Platforms; Development Services ProvidersLinkedIn11 to 50English
PrimehrmsHR Software; Recruiting SoftwareLinkedIn11 to 50
ZaaviaLife Sciences Software; Laboratory Software; HR Software; Content Management Systems; Healthcare Software; Document Management Software; Human Resources SoftwareLinkedIn11 to 50English

Insights of the Top 50 Pakistan SaaS Companies

  • All top 50 companies are enterprise-level with Over 500 employees
  • Healthcare and Health Care Software is heavily represented in the top tier
  • HR Software and Human Resources solutions show strong market presence
  • Financial Services and Accounting Software companies are well-established
  • English is the dominant language, with multilingual support increasingly common

SaaS Companies in Pakistan Split Into Software Categories

Companies

Software CategoryNumber of Companies% of Market
Outbound Marketing Services6517.0%
Development Services Providers4311.3%
Ecosystem Service Providers256.5%
Inbound Marketing Services205.2%
Education Software143.7%
Other B2B Services Providers61.6%
HR Software61.6%
Marketing Software51.3%
HR Services Providers41.0%
Artificial Intelligence Software41.0%
Inbound Marketing Services; Outbound Marketing Services41.0%
Retail Management Software41.0%
ERP Software41.0%
IT Outsourcing Services30.8%
Education Software; Education30.8%

The Pakistan SaaS market is dominated by Outbound Marketing Services, accounting for 17.0% of all companies. Development Services Providers and Ecosystem Service Providers follow closely, reflecting the market’s emphasis on digital marketing, professional services, and technology innovation. Categories with lower representation include specialized vertical solutions, indicating opportunities for niche market expansion.

Number of SaaS Companies in Pakistan Based on Employee Count

Companies

Employee RangeNumber of Companies% of Total
1 to 1032986.1%
11 to 50348.9%
51-10082.1%
100-50041.0%
Over 50071.8%

Key Insights Regarding SaaS Businesses in Pakistan

Key Insights;

The Pakistan SaaS landscape presents significant opportunities for sales teams targeting technology companies. The market is characterized by a large startup ecosystem, with 86.1% of companies employing 1-10 people, indicating a highly dynamic and innovation-driven environment.

From a technical sophistication standpoint, Pakistan SaaS companies tend to be early adopters of emerging technologies. The strong presence of Artificial Intelligence Software (4 companies) demonstrates the market’s focus on cutting-edge solutions. Development Services Providers and Ecosystem Service Providers dominate, suggesting a mature market with established infrastructure.

Key target segments for B2B sales include Marketing Software companies, HR Software providers, and Health Care Software vendors. These categories represent substantial market share and typically have higher technology adoption rates. Decision-makers in these companies are often accessible via LinkedIn, making social selling an effective approach.

Summary: How to Succeed in Selling to SaaS Companies in Pakistan

Success in the Pakistan SaaS market requires understanding its unique characteristics. The largest target segment comprises small companies (1-10 employees) at 86.1% of the market, followed by growth-stage companies (11-50 employees) at 8.9%.

The most common technology categories include Outbound Marketing Services, Development Services Providers, and Ecosystem Service Providers. Understanding these verticals and their specific pain points will enhance sales effectiveness. Regional hubs vary, but major metropolitan areas typically concentrate technology companies.

English-language sales materials are essential, as the majority of companies operate primarily in English. Multi-touch outreach strategies combining email, LinkedIn, and phone work best for reaching decision-makers in this market.

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Frequently Asked Questions

How can I find contact information for decision-makers at SaaS companies in Pakistan?

LinkedIn is the primary platform for identifying decision-makers at Pakistan SaaS companies. Company profiles often list key executives and their roles. Professional B2B databases like Clevenio provide verified contact information including email addresses and phone numbers for key decision-makers across 382 SaaS companies in Pakistan.

How big is the SaaS industry in Pakistan?

Pakistan hosts 382 SaaS companies across 163 software categories. The market includes 7 enterprise companies (500+ employees) and 4 mid-size companies (100-500 employees), making it one of the significant regional SaaS markets.

What is the top-performing SaaS category in Pakistan?

Outbound Marketing Services leads the Pakistan SaaS market with 65 companies, representing 17.0% of the total market. This is followed by Development Services Providers (43 companies) and Ecosystem Service Providers (25 companies).

What size companies dominate the Pakistan SaaS market?

The Pakistan SaaS market is predominantly composed of small companies: 86.1% have 1-10 employees and 8.9% have 11-50 employees. This startup-heavy composition indicates a dynamic, innovation-driven market with significant growth potential.

What technologies are most commonly used by SaaS companies in Pakistan?

Based on company specializations, the most common technologies include marketing automation, CRM systems, and cloud infrastructure. 4 companies specialize in Artificial Intelligence Software, 5 in Marketing Software, and 6 in HR Software, reflecting the market’s tech-forward orientation.