SaaS Companies in Pakistan
The Pakistan is home to 382 SaaS companies spanning a diverse range of software categories. The market is dominated by Outbound Marketing Services, Development Services Providers, Ecosystem Service Providers, which together represent the core of the Pakistan software ecosystem.
What distinguishes this market is its strong focus on Outbound Marketing Services (65 companies), Development Services Providers (43 companies), and Ecosystem Service Providers (25 companies). This concentration reflects the Pakistan’s position as a global technology leader and its robust digital infrastructure.
How Do We Source This Data ?
We gather company insights from official registries, verified public records, trusted data partners, and regularly refreshed datasets.
Table of Content
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Total SaaS Companies: 382
Top Software Category: Outbound Marketing Services with 65 companies (17.0% of market)
Second Largest Category: Development Services Providers with 43 companies
Third Largest Category: Ecosystem Service Providers with 25 companies
Enterprise Companies (Over 500 employees): 7 companies (1.8%)
Mid-Size Companies (100-500 employees): 4 companies (1.0%)
Small Companies (1-10 employees): 329 companies (86.1%)
Dominant Company Size: 86.1% of companies have 1-10 employees, indicating a startup-heavy market
Top 50 SaaS Companies in Pakistan
Companies
| Company | Software Category | Company LinkedIn | Employee Range | Website Languages |
|---|---|---|---|---|
| immunity drinks | Health Care Software | Over 500 | English, Urdu | |
| CIS Software House | POS Software; Retail Management Software | Over 500 | English | |
| Nayatel | E-Commerce Software; IT Management Software; Network Management Software; Operations Management | Over 500 | ||
| Programmers Force | Artificial Intelligence Software | Over 500 | English | |
| TPS Worldwide | Accounting & Finance Software; Financial Services Software; Payment Software | Over 500 | English | |
| SwiftRecruit | Talent Management Software | Over 500 | ||
| Airlift Technologies | Supply Chain & Logistics Software | Over 500 | ||
| Softech Systems | Health Care Software; Healthcare | 100-500 | English | |
| SmartWindows | IT Management Software; Productivity Software; System Utilities | 100-500 | English | |
| Salesflo Pvt Ltd | Customer Service Software; Process Automation Software; Sales Tools | 100-500 | English, French, German, Multilingual | |
| EfroTech | HR Software; CRM Software; Human Resources Software; Operations Management; Software Human Resource | 100-500 | English | |
| MFSYS | Financial Services Software; Finance | 51-100 | ||
| Matech Consulting & Outsourcing | Inventory Management Software; Development Services Providers | 51-100 | French | |
| Triple Tree Solutions | Supply Chain & Logistics Software; Environmental | 51-100 | English | |
| Lumensoft Technologies | Retail Software; Software Restaurant Management; Software Retail Pos System; Software Retail Management Systems | 51-100 | English | |
| GICOH | Sales Tools; Software Distribution | 51-100 | English, French, German, Multilingual | |
| Viion Technology | Event Management Software | 51-100 | English | |
| C Square Consulting | Marketplace Apps | 51-100 | English | |
| Ginkgo business solutions | E-Commerce Software; Software Retail Management Systems; Software Logistics; Software Warehouse Management; Software Vendor Management; Software Order Management; Software Retail Pos System; Software Multi Channel Ecommerce; Software Product Management | 51-100 | English, French, German, Multilingual | |
| System Nexgen | HR Software; Human Resources | 11 to 50 | English | |
| SmartHCM – Human Capital Management | HR Software | 11 to 50 | ||
| R2V | CAD & PLM Software | 11 to 50 | ||
| PHPTRAVELS | Travel Arrangement Software; Travel Software; Software Travel Agency | 11 to 50 | English | |
| Mumara | Marketing Software; Sales Software | 11 to 50 | English, French, German, Multilingual | |
| e-Creatorz | ERP Software | 11 to 50 | English, French, German, Multilingual | |
| Cosmosoft Business Solutions | ERP Software | 11 to 50 | English | |
| ConsoliAds | Digital Advertising Tech; Advertising Software | 11 to 50 | Arabic, English, Russian | |
| Burki Technologies | IT Infrastructure Software | 11 to 50 | English | |
| bSecure | Payment Software | 11 to 50 | English | |
| Avaib | Portfolio & Program Management Software; Project Management Software | 11 to 50 | ||
| SIMSIN | Education Software; Education | 11 to 50 | English | |
| raideIT | HR Software; CRM Software | 11 to 50 | French | |
| Abaska Technologies | Fitness Software | 11 to 50 | English | |
| Axix Technologies Inc. | Deep Learning Software | 11 to 50 | English | |
| Decotechs | IT Outsourcing Services; Project | 11 to 50 | ||
| DevGate | ERP Software | 11 to 50 | ||
| Digitalsofts | Oil and Gas Software; Logistics Software; Operations Management | 11 to 50 | English | |
| Ideal IT Solution Provider | Accounting & Finance Software | 11 to 50 | English | |
| IT Vision | HR Software; IT Outsourcing Services | 11 to 50 | ||
| Prepostseo | Collaboration & Productivity Software; Artificial Intelligence; Content Management Systems; Document Management Software; Marketing | 11 to 50 | English | |
| Safepay | Payment Software | 11 to 50 | English | |
| Tresmark | Financial Services Software | 11 to 50 | English | |
| OpenPort | Distribution Software; Blockchain Platforms; Operations Management | 11 to 50 | ||
| Hisaab.pk | Accounting & Finance Software; Finance | 11 to 50 | English, French, German, Multilingual | |
| AKS iQ | Risk & Compliance Software; Compliance Software; Logistics Software | 11 to 50 | English | |
| SmartHCM | HR Software; Human Resources Software; Software Direct Deposit Payroll; Software Human Resource | 11 to 50 | Arabic, English | |
| Enva Chain | Inventory Management Software | 11 to 50 | ||
| Sparkleo Technologies | IoT Management Platforms; Development Services Providers | 11 to 50 | English | |
| Primehrms | HR Software; Recruiting Software | 11 to 50 | ||
| Zaavia | Life Sciences Software; Laboratory Software; HR Software; Content Management Systems; Healthcare Software; Document Management Software; Human Resources Software | 11 to 50 | English | |
Insights of the Top 50 Pakistan SaaS Companies
- All top 50 companies are enterprise-level with Over 500 employees
- Healthcare and Health Care Software is heavily represented in the top tier
- HR Software and Human Resources solutions show strong market presence
- Financial Services and Accounting Software companies are well-established
- English is the dominant language, with multilingual support increasingly common
SaaS Companies in Pakistan Split Into Software Categories
Companies
| Software Category | Number of Companies | % of Market |
|---|---|---|
| Outbound Marketing Services | 65 | 17.0% |
| Development Services Providers | 43 | 11.3% |
| Ecosystem Service Providers | 25 | 6.5% |
| Inbound Marketing Services | 20 | 5.2% |
| Education Software | 14 | 3.7% |
| Other B2B Services Providers | 6 | 1.6% |
| HR Software | 6 | 1.6% |
| Marketing Software | 5 | 1.3% |
| HR Services Providers | 4 | 1.0% |
| Artificial Intelligence Software | 4 | 1.0% |
| Inbound Marketing Services; Outbound Marketing Services | 4 | 1.0% |
| Retail Management Software | 4 | 1.0% |
| ERP Software | 4 | 1.0% |
| IT Outsourcing Services | 3 | 0.8% |
| Education Software; Education | 3 | 0.8% |
The Pakistan SaaS market is dominated by Outbound Marketing Services, accounting for 17.0% of all companies. Development Services Providers and Ecosystem Service Providers follow closely, reflecting the market’s emphasis on digital marketing, professional services, and technology innovation. Categories with lower representation include specialized vertical solutions, indicating opportunities for niche market expansion.
Number of SaaS Companies in Pakistan Based on Employee Count
Companies
| Employee Range | Number of Companies | % of Total |
|---|---|---|
| 1 to 10 | 329 | 86.1% |
| 11 to 50 | 34 | 8.9% |
| 51-100 | 8 | 2.1% |
| 100-500 | 4 | 1.0% |
| Over 500 | 7 | 1.8% |
Key Insights Regarding SaaS Businesses in Pakistan
Key Insights;
The Pakistan SaaS landscape presents significant opportunities for sales teams targeting technology companies. The market is characterized by a large startup ecosystem, with 86.1% of companies employing 1-10 people, indicating a highly dynamic and innovation-driven environment.
From a technical sophistication standpoint, Pakistan SaaS companies tend to be early adopters of emerging technologies. The strong presence of Artificial Intelligence Software (4 companies) demonstrates the market’s focus on cutting-edge solutions. Development Services Providers and Ecosystem Service Providers dominate, suggesting a mature market with established infrastructure.
Key target segments for B2B sales include Marketing Software companies, HR Software providers, and Health Care Software vendors. These categories represent substantial market share and typically have higher technology adoption rates. Decision-makers in these companies are often accessible via LinkedIn, making social selling an effective approach.
Summary: How to Succeed in Selling to SaaS Companies in Pakistan
Success in the Pakistan SaaS market requires understanding its unique characteristics. The largest target segment comprises small companies (1-10 employees) at 86.1% of the market, followed by growth-stage companies (11-50 employees) at 8.9%.
The most common technology categories include Outbound Marketing Services, Development Services Providers, and Ecosystem Service Providers. Understanding these verticals and their specific pain points will enhance sales effectiveness. Regional hubs vary, but major metropolitan areas typically concentrate technology companies.
English-language sales materials are essential, as the majority of companies operate primarily in English. Multi-touch outreach strategies combining email, LinkedIn, and phone work best for reaching decision-makers in this market.
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LinkedIn is the primary platform for identifying decision-makers at Pakistan SaaS companies. Company profiles often list key executives and their roles. Professional B2B databases like Clevenio provide verified contact information including email addresses and phone numbers for key decision-makers across 382 SaaS companies in Pakistan.
Pakistan hosts 382 SaaS companies across 163 software categories. The market includes 7 enterprise companies (500+ employees) and 4 mid-size companies (100-500 employees), making it one of the significant regional SaaS markets.
Outbound Marketing Services leads the Pakistan SaaS market with 65 companies, representing 17.0% of the total market. This is followed by Development Services Providers (43 companies) and Ecosystem Service Providers (25 companies).
The Pakistan SaaS market is predominantly composed of small companies: 86.1% have 1-10 employees and 8.9% have 11-50 employees. This startup-heavy composition indicates a dynamic, innovation-driven market with significant growth potential.
Based on company specializations, the most common technologies include marketing automation, CRM systems, and cloud infrastructure. 4 companies specialize in Artificial Intelligence Software, 5 in Marketing Software, and 6 in HR Software, reflecting the market’s tech-forward orientation.