SaaS Companies in Malaysia

The Malaysia is home to 410 SaaS companies spanning a diverse range of software categories. The market is dominated by Ecosystem Service Providers, Development Services Providers, Outbound Marketing Services, which together represent the core of the Malaysia software ecosystem.

What distinguishes this market is its strong focus on Ecosystem Service Providers (45 companies), Development Services Providers (37 companies), and Outbound Marketing Services (26 companies). This concentration reflects the Malaysia’s position as a global technology leader and its robust digital infrastructure.

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Summary and Key Data Points for SaaS Companies in Malaysia

    Total SaaS Companies: 410

    Top Software Category: Ecosystem Service Providers with 45 companies (11.0% of market)

    Second Largest Category: Development Services Providers with 37 companies

    Third Largest Category: Outbound Marketing Services with 26 companies

    Enterprise Companies (Over 500 employees): 3 companies (0.7%)

    Mid-Size Companies (100-500 employees): 14 companies (3.4%)

    Small Companies (1-10 employees): 294 companies (71.7%)

    Dominant Company Size: 71.7% of companies have 1-10 employees, indicating a startup-heavy market

Top 50 SaaS Companies in Malaysia

Companies

CompanySoftware CategoryCompany LinkedInEmployee RangeWebsite Languages
Envision DigitalIoT Management PlatformsLinkedInOver 500
GHLPayment SoftwareLinkedInOver 500
Elabram GroupHR SoftwareLinkedInOver 500English
StorehubPOS Software; Retail Management Software; Software Retail Pos System; Software Restaurant Pos; Software Point Of SaleLinkedIn100-500English, Thai
INFOPROFinancial Services SoftwareLinkedIn100-500Chinese, English
IME Group of CompaniesEducation SoftwareLinkedIn100-500
DahmakanOn-Demand Delivery SoftwareLinkedIn100-500
Century SoftwarePublic Sector SoftwareLinkedIn100-500
INMAGINEDesign SoftwareLinkedIn100-500
CapBaySupply Chain & Logistics SoftwareLinkedIn100-500English, French, German, Multilingual
Jobstreet.comRecruiting SoftwareLinkedIn100-500English, Indonesian
IFCA MSCHospitality Software; Recruiting Software; Travel Software; Software Construction Management; Software Rental Property ManagementLinkedIn100-500English, French, German, Multilingual
Involve Asia TechnologiesMarketing SoftwareLinkedIn100-500English, Indonesian, Malay, Multilingual, Tagalog, Thai
Strateq GroupEcosystem Service Providers; Health Care SoftwareLinkedIn100-500English
123RFMarketplace Apps; Photography Software; Stock Media Software; Multimedia Software; Software Photo Editing; Software Graphic DesignLinkedIn100-500
DropeeRetail SoftwareLinkedIn100-500
CardBiz Solutions Sdn BhdDemand Generation Software; MarketingLinkedIn100-500
Sigma Rectrix SystemMarketplace Apps; Development Services ProvidersLinkedIn51-100
SalesCandy LMSReal Estate SoftwareLinkedIn51-100
HiSEVENWeb Security Software; Social Media Marketing Software; System Utilities; CRM SoftwareLinkedIn51-100English, French, German, Multilingual
MHubReal Estate SoftwareLinkedIn51-100English
GoGetHR SoftwareLinkedIn51-100English
EasyParcelSupply Chain & Logistics Software; Logistics Software; Software Ecommerce; Software Procurement; Software Logistics; Software Parcel Audit; Software Freight; Software Shipment Tracking; Software Courier; Software Delivery Management; Software ShippingLinkedIn51-100English
DynaFront Systems Sdn BhdFinancial Services SoftwareLinkedIn51-100English
AutoCountHR Software; Finance Software; Human Resources SoftwareLinkedIn51-100English
AGTIV ConsultingUtilities Software; Document Management Software; Software Document Management; Software Document ControlLinkedIn51-100English
SenangpayPayment SoftwareLinkedIn51-100
Simbiotik TechnologiesDevelopment SoftwareLinkedIn51-100
HealthMetricsHR SoftwareLinkedIn51-100
TimeTec CloudHR Software; Human Resources; Software Time ClockLinkedIn51-100English
CuscapiHospitality SoftwareLinkedIn51-100French
ExamediaDevelopment SoftwareLinkedIn51-100
Visual SolutionsHR SoftwareLinkedIn51-100English
ThoughtFull WorldHR SoftwareLinkedIn51-100English
EasystoreE-Commerce Software; POS Software; Supply Chain & Logistics SoftwareLinkedIn51-100Chinese, English, Indonesian, Malay, Multilingual, Thai
PhitomasAsset Management Software; Ecosystem Service Providers; Infor Channel Partners; Value-Added Resellers (VARs); Engineering Software; Operations ManagementLinkedIn51-100English
i-ServePayment SoftwareLinkedIn51-100
XPERT TECHNOLOGIESContent Management Systems; Collaboration Software; Document Management SoftwareLinkedIn11 to 50
VOXConversational Intelligence SoftwareLinkedIn11 to 50English
Vettons CommerceApplication Development SoftwareLinkedIn11 to 50
Sparvia SystemsIT Management SoftwareLinkedIn11 to 50
SysfreightDistribution Software; Logistics SoftwareLinkedIn11 to 50
Supplycart.myProcurement SoftwareLinkedIn11 to 50
Stock SyncE-Commerce Software; Distribution Software; Inventory Management Software; Operations Management SoftwareLinkedIn11 to 50
SilentmodeHospitality Software; Retail Management SoftwareLinkedIn11 to 50English
Kraft Software Solutions SDN BHDData Integration ToolsLinkedIn11 to 50
Origin Integrated StudiosHealth Care SoftwareLinkedIn11 to 50English
Numa SolutionsAccounting & Finance SoftwareLinkedIn11 to 50
MywamHealth Care Software; Healthcare; Operations ManagementLinkedIn11 to 50
MDT InnovationsIoT Management PlatformsLinkedIn11 to 50

Insights of the Top 50 Malaysia SaaS Companies

  • All top 50 companies are enterprise-level with Over 500 employees
  • Healthcare and Health Care Software is heavily represented in the top tier
  • HR Software and Human Resources solutions show strong market presence
  • Financial Services and Accounting Software companies are well-established
  • English is the dominant language, with multilingual support increasingly common

SaaS Companies in Malaysia Split Into Software Categories

Companies

Software CategoryNumber of Companies% of Market
Ecosystem Service Providers4511.0%
Development Services Providers379.0%
Outbound Marketing Services266.3%
HR Software133.2%
Education Software102.4%
Content Management Systems92.2%
Security and Privacy Services Providers71.7%
Other B2B Services Providers71.7%
Financial Services Software61.5%
Development Software61.5%
Event Management Software51.2%
Real Estate Software51.2%
Crypto Tools41.0%
Customer Service Software41.0%
Ecosystem Service Providers; Value-Added Resellers (VARs)41.0%

The Malaysia SaaS market is dominated by Ecosystem Service Providers, accounting for 11.0% of all companies. Development Services Providers and Outbound Marketing Services follow closely, reflecting the market’s emphasis on digital marketing, professional services, and technology innovation. Categories with lower representation include specialized vertical solutions, indicating opportunities for niche market expansion.

Number of SaaS Companies in Malaysia Based on Employee Count

Companies

Employee RangeNumber of Companies% of Total
1 to 1029471.7%
11 to 507919.3%
51-100204.9%
100-500143.4%
Over 50030.7%

Key Insights Regarding SaaS Businesses in Malaysia

Key Insights;

The Malaysia SaaS landscape presents significant opportunities for sales teams targeting technology companies. The market is characterized by a large startup ecosystem, with 71.7% of companies employing 1-10 people, indicating a highly dynamic and innovation-driven environment.

From a technical sophistication standpoint, Malaysia SaaS companies tend to be early adopters of emerging technologies. The strong presence of Artificial Intelligence Software (1 companies) demonstrates the market’s focus on cutting-edge solutions. Development Services Providers and Ecosystem Service Providers dominate, suggesting a mature market with established infrastructure.

Key target segments for B2B sales include Marketing Software companies, HR Software providers, and Health Care Software vendors. These categories represent substantial market share and typically have higher technology adoption rates. Decision-makers in these companies are often accessible via LinkedIn, making social selling an effective approach.

Summary: How to Succeed in Selling to SaaS Companies in Malaysia

Success in the Malaysia SaaS market requires understanding its unique characteristics. The largest target segment comprises small companies (1-10 employees) at 71.7% of the market, followed by growth-stage companies (11-50 employees) at 19.3%.

The most common technology categories include Ecosystem Service Providers, Development Services Providers, and Outbound Marketing Services. Understanding these verticals and their specific pain points will enhance sales effectiveness. Regional hubs vary, but major metropolitan areas typically concentrate technology companies.

English-language sales materials are essential, as the majority of companies operate primarily in English. Multi-touch outreach strategies combining email, LinkedIn, and phone work best for reaching decision-makers in this market.

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Frequently Asked Questions

How can I find contact information for decision-makers at SaaS companies in Malaysia?

LinkedIn is the primary platform for identifying decision-makers at Malaysia SaaS companies. Company profiles often list key executives and their roles. Professional B2B databases like Clevenio provide verified contact information including email addresses and phone numbers for key decision-makers across 410 SaaS companies in Malaysia.

How big is the SaaS industry in Malaysia?

Malaysia hosts 410 SaaS companies across 182 software categories. The market includes 3 enterprise companies (500+ employees) and 14 mid-size companies (100-500 employees), making it one of the significant regional SaaS markets.

What is the top-performing SaaS category in Malaysia?

Ecosystem Service Providers leads the Malaysia SaaS market with 45 companies, representing 11.0% of the total market. This is followed by Development Services Providers (37 companies) and Outbound Marketing Services (26 companies).

What size companies dominate the Malaysia SaaS market?

The Malaysia SaaS market is predominantly composed of small companies: 71.7% have 1-10 employees and 19.3% have 11-50 employees. This startup-heavy composition indicates a dynamic, innovation-driven market with significant growth potential.

What technologies are most commonly used by SaaS companies in Malaysia?

Based on company specializations, the most common technologies include marketing automation, CRM systems, and cloud infrastructure. 1 companies specialize in Artificial Intelligence Software, 4 in Marketing Software, and 13 in HR Software, reflecting the market’s tech-forward orientation.