SaaS Companies in Singapore

The Singapore is home to 1,753 SaaS companies spanning a diverse range of software categories. The market is dominated by Ecosystem Service Providers, Crypto Tools, Outbound Marketing Services, which together represent the core of the Singapore software ecosystem.

What distinguishes this market is its strong focus on Ecosystem Service Providers (100 companies), Crypto Tools (64 companies), and Outbound Marketing Services (42 companies). This concentration reflects the Singapore’s position as a global technology leader and its robust digital infrastructure.

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Summary and Key Data Points for SaaS Companies in Singapore

    Total SaaS Companies: 1,753

    Top Software Category: Ecosystem Service Providers with 100 companies (5.7% of market)

    Second Largest Category: Crypto Tools with 64 companies

    Third Largest Category: Outbound Marketing Services with 42 companies

    Enterprise Companies (Over 500 employees): 36 companies (2.1%)

    Mid-Size Companies (100-500 employees): 103 companies (5.9%)

    Small Companies (1-10 employees): 1,110 companies (63.3%)

    Dominant Company Size: 63.3% of companies have 1-10 employees, indicating a startup-heavy market

Top 50 SaaS Companies in Singapore

Companies

CompanySoftware CategoryCompany LinkedInEmployee RangeWebsite Languages
TradeSquareE-Commerce SoftwareLinkedInOver 500Indonesian, Malay
audience.aiMarketing SoftwareLinkedInOver 500
SqlifyIT Infrastructure SoftwareLinkedInOver 500
IHiSHealth Care SoftwareLinkedInOver 500
MariApps Marine SolutionsMarine SoftwareLinkedInOver 500English, German
AzentioFinancial Services Software; Accounting & Finance Software; ERP Software; Marketplace Apps; Manufacturing Software; Operations ManagementLinkedInOver 500English
DOV-ECustomer Service SoftwareLinkedInOver 500
GlintsBusiness Services Providers; Recruiting Software; Human ResourcesLinkedInOver 500English, Indonesian, Vietnamese
FormsDotStarEducation SoftwareLinkedInOver 500Indonesian, Malay
CrimsonLogicSupply Chain & Logistics Software; Distribution Software; Blockchain Software; Software Shipment Tracking; Software ComplianceLinkedInOver 500English
BIPOHR Software; Human Resources; Software Payroll; Software Human ResourceLinkedInOver 500Chinese, English, French, German, Japanese, Korean, Multilingual, Portuguese, Spanish, Thai
Azeus SystemsCollaboration & Productivity Software; Collaboration Software; Compliance Software; Finance Software; Finance; Operations Management; Vertical MarketLinkedInOver 500
AspireAccounting & Finance Software; FinanceLinkedInOver 500Chinese, English, Indonesian, Multilingual
Apar TechnologiesAnalytics Tools & SoftwareLinkedInOver 500
Amber GroupBlockchain SoftwareLinkedInOver 500English
2C2PPayment SoftwareLinkedInOver 500English, Thai
eBaoTechFinancial Services Software; Value-Added Resellers (VARs)LinkedInOver 500English
BitgetBlockchain Software; Crypto Tools; Trading Software; Software Cryptocurrency Exchange; Software Cryptocurrency WalletsLinkedInOver 500
Doctor AnywhereHealth Care SoftwareLinkedInOver 500Chinese, English
XFERSPayment SoftwareLinkedInOver 500
FoodpandaOn-Demand Delivery SoftwareLinkedInOver 500Bengali, Chinese, English, Malay, Multilingual
CXC GlobalHR Software; Software Contractor ManagementLinkedInOver 500Catalan, English, Portuguese, Spanish
LalamoveSupply Chain & Logistics Software; Logistics SoftwareLinkedInOver 500English, French, German, Multilingual
TikTokDigital Advertising Tech; Marketing Software; Social Media Marketing Software; Content Management Systems; Advertising Software; eCommerce Software; Software Big DataLinkedInOver 500
PlanoramaRetail SoftwareLinkedInOver 500
GreyB ServicesLegal SoftwareLinkedInOver 500English
StraiveHR Software; Marketplace AppsLinkedInOver 500English
EPI-USEMarketplace Apps; Data Security Software; Ecosystem Service Providers; Value-Added Resellers (VARs)LinkedInOver 500English, French, German, Multilingual
NiumPayment Software; Finance Platforms; Software Financial Services; Software Currency Exchange; Software Spend Management; Software Payment ProcessingLinkedInOver 500English
Touchsmart TutorsEducation SoftwareLinkedInOver 500Indonesian, Malay
SHOPLINEPOS Software; Accounting & Finance Software; Commerce Software; E-Commerce Software; Software EcommerceLinkedInOver 500Chinese, English, Indonesian, Multilingual, Thai, Vietnamese
MitraisOil and Gas Software; Development Services Providers; Engineering SoftwareLinkedInOver 500English
BoardRoomAccounting & Finance SoftwareLinkedInOver 500Chinese, English, Multilingual
EmeritusEducation Software; EducationLinkedInOver 500English, Spanish
BolttechFinancial Services Software; Insurance SoftwareLinkedInOver 500
CitusCMSContent Management SystemsLinkedInOver 500Indonesian, Malay
vTradExDistribution SoftwareLinkedIn100-500Chinese
VincereHR Software; Recruiting Software; Human ResourcesLinkedIn100-500English
TyrooSocial Media Marketing SoftwareLinkedIn100-500English
PencilDigital Advertising Tech; Advertising Software; Artificial Intelligence; MarketingLinkedIn100-500English
TransformHubDevelopment SoftwareLinkedIn100-500English, Hindi
TookitakiRisk & Compliance Software; Compliance Software; Software Compliance; Software Financial Fraud Detection; Software Aml; Software KycLinkedIn100-500English, Multilingual
ThreatBookEndpoint Protection Software; Network Security Software; Risk Assessment SoftwareLinkedIn100-500English
Synergix TechnologiesERP Software; Operations Management; Software Enterprise Resource PlanningLinkedIn100-500English
REVE SystemsSecurity Software; Marketing Software; Communications; Software Live Chat; Software Anti Virus; Software Network SecurityLinkedIn100-500English
SleekFlowConversational Intelligence Software; Customer Service Software; Development Software; Marketing Software; Artificial Intelligence Software; Communications Software; Sales Software; eCommerce SoftwareLinkedIn100-500
Singapore LeadsDemand Generation SoftwareLinkedIn100-500English
ShootstaCollaboration & Productivity SoftwareLinkedIn100-500English
Princeton Digital GroupIT Infrastructure SoftwareLinkedIn100-500Chinese, English, Japanese
TetherfiCall & Contact Center Software; HR Software; Identity Management SoftwareLinkedIn100-500English

Insights of the Top 50 Singapore SaaS Companies

  • All top 50 companies are enterprise-level with Over 500 employees
  • Healthcare and Health Care Software is heavily represented in the top tier
  • HR Software and Human Resources solutions show strong market presence
  • Financial Services and Accounting Software companies are well-established
  • English is the dominant language, with multilingual support increasingly common

SaaS Companies in Singapore Split Into Software Categories

Companies

Software CategoryNumber of Companies% of Market
Ecosystem Service Providers1005.7%
Crypto Tools643.7%
Outbound Marketing Services422.4%
Development Services Providers362.1%
Marketing Software341.9%
HR Software311.8%
Financial Services Software281.6%
Artificial Intelligence Software251.4%
Blockchain Software241.4%
Education Software201.1%
Health Care Software171.0%
E-Commerce Software160.9%
Accounting & Finance Software150.9%
Marketing Services Providers150.9%
Hospitality Software150.9%

The Singapore SaaS market is dominated by Ecosystem Service Providers, accounting for 5.7% of all companies. Crypto Tools and Outbound Marketing Services follow closely, reflecting the market’s emphasis on digital marketing, professional services, and technology innovation. Categories with lower representation include specialized vertical solutions, indicating opportunities for niche market expansion.

Number of SaaS Companies in Singapore Based on Employee Count

Companies

Employee RangeNumber of Companies% of Total
1 to 101,11063.3%
11 to 5039222.4%
51-1001126.4%
100-5001035.9%
Over 500362.1%

Key Insights Regarding SaaS Businesses in Singapore

Key Insights;

The Singapore SaaS landscape presents significant opportunities for sales teams targeting technology companies. The market is characterized by a large startup ecosystem, with 63.3% of companies employing 1-10 people, indicating a highly dynamic and innovation-driven environment.

From a technical sophistication standpoint, Singapore SaaS companies tend to be early adopters of emerging technologies. The strong presence of Artificial Intelligence Software (25 companies) demonstrates the market’s focus on cutting-edge solutions. Development Services Providers and Ecosystem Service Providers dominate, suggesting a mature market with established infrastructure.

Key target segments for B2B sales include Marketing Software companies, HR Software providers, and Health Care Software vendors. These categories represent substantial market share and typically have higher technology adoption rates. Decision-makers in these companies are often accessible via LinkedIn, making social selling an effective approach.

Summary: How to Succeed in Selling to SaaS Companies in Singapore

Success in the Singapore SaaS market requires understanding its unique characteristics. The largest target segment comprises small companies (1-10 employees) at 63.3% of the market, followed by growth-stage companies (11-50 employees) at 22.4%.

The most common technology categories include Ecosystem Service Providers, Crypto Tools, and Outbound Marketing Services. Understanding these verticals and their specific pain points will enhance sales effectiveness. Regional hubs vary, but major metropolitan areas typically concentrate technology companies.

English-language sales materials are essential, as the majority of companies operate primarily in English. Multi-touch outreach strategies combining email, LinkedIn, and phone work best for reaching decision-makers in this market.

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Frequently Asked Questions

How can I find contact information for decision-makers at SaaS companies in Singapore?

LinkedIn is the primary platform for identifying decision-makers at Singapore SaaS companies. Company profiles often list key executives and their roles. Professional B2B databases like Clevenio provide verified contact information including email addresses and phone numbers for key decision-makers across 1,753 SaaS companies in Singapore.

How big is the SaaS industry in Singapore?

Singapore hosts 1,753 SaaS companies across 827 software categories. The market includes 36 enterprise companies (500+ employees) and 103 mid-size companies (100-500 employees), making it one of the significant regional SaaS markets.

What is the top-performing SaaS category in Singapore?

Ecosystem Service Providers leads the Singapore SaaS market with 100 companies, representing 5.7% of the total market. This is followed by Crypto Tools (64 companies) and Outbound Marketing Services (42 companies).

What size companies dominate the Singapore SaaS market?

The Singapore SaaS market is predominantly composed of small companies: 63.3% have 1-10 employees and 22.4% have 11-50 employees. This startup-heavy composition indicates a dynamic, innovation-driven market with significant growth potential.

What technologies are most commonly used by SaaS companies in Singapore?

Based on company specializations, the most common technologies include marketing automation, CRM systems, and cloud infrastructure. 25 companies specialize in Artificial Intelligence Software, 34 in Marketing Software, and 31 in HR Software, reflecting the market’s tech-forward orientation.