SaaS Companies in New Zealand
The New Zealand is home to 868 SaaS companies spanning a diverse range of software categories. The market is dominated by Ecosystem Service Providers, Development Services Providers, Outbound Marketing Services, which together represent the core of the New Zealand software ecosystem.
What distinguishes this market is its strong focus on Ecosystem Service Providers (68 companies), Development Services Providers (31 companies), and Outbound Marketing Services (16 companies). This concentration reflects the New Zealand’s position as a global technology leader and its robust digital infrastructure.
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We gather company insights from official registries, verified public records, trusted data partners, and regularly refreshed datasets.
Table of Content
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7 Day Free TrialSummary and Key Data Points for SaaS Companies in New Zealand
Total SaaS Companies: 868
Top Software Category: Ecosystem Service Providers with 68 companies (7.8% of market)
Second Largest Category: Development Services Providers with 31 companies
Third Largest Category: Outbound Marketing Services with 16 companies
Enterprise Companies (Over 500 employees): 11 companies (1.3%)
Mid-Size Companies (100-500 employees): 25 companies (2.9%)
Small Companies (1-10 employees): 625 companies (72.0%)
Dominant Company Size: 72.0% of companies have 1-10 employees, indicating a startup-heavy market
Top 50 SaaS Companies in New Zealand
Companies
| Company | Software Category | Company LinkedIn | Employee Range | Website Languages |
|---|---|---|---|---|
| Straker Translations | Localization Software; Content Management Systems; Software Translation Management | Over 500 | French | |
| Orion Health | Health Care Software; Value-Added Resellers (VARs); Healthcare Software | Over 500 | English, Galician | |
| Education Perfect | Education Software | Over 500 | English | |
| ASB | Accounting & Finance Software | Over 500 | English | |
| Vector Metering | Utilities Software | Over 500 | ||
| FNZ | Financial Services Software; Finance; Software Authentication; Software Aml; Software Identity Management; Software Compliance; Software Ciam | Over 500 | English, French, German | |
| Sysmex | Health Care Software; Laboratory Software; Healthcare | Over 500 | English | |
| 2degrees Cloud PBX | Collaboration & Productivity Software | Over 500 | English | |
| Weka | Artificial Intelligence Software; Artificial Intelligence | Over 500 | ||
| Gentrack | Utilities Software; Finance Software; Vertical Market Software; Software Utility Billing | Over 500 | English | |
| Crimson Education | Education Software | Over 500 | ||
| Valocity Global | Real Estate Software | 100-500 | English, Multilingual, Turkish | |
| Kami | Marketplace Apps; Education Software; Software Mobile Learning | 100-500 | English | |
| Tourplan | Travel Arrangement Software; Travel Software; Software Travel Agency; Software Tour Operator | 100-500 | English | |
| STAAH | Hospitality Software; Marketing Software; Travel Software | 100-500 | English, Indonesian, Multilingual, Spanish, Thai, Vietnamese | |
| Smartpay | POS Software; Retail Management Software | 100-500 | English | |
| EROAD | Supply Chain & Logistics Software; Logistics Software; Operations Management; Software Trucking; Software Fleet Maintenance; Software Logbook; Software Route Planning; Software Fleet Management; Software Transportation Management | 100-500 | English | |
| MEGA | Content Management Systems; Collaboration Software; IT Management Software | 100-500 | English, French, German, Multilingual | |
| LawVu | Legal Software; Sales Tools; Software Legal Document Management; Software Law Practice Management; Software Enterprise Legal Management; Software Legal Billing; Software Contract Management; Software Legal Case Management | 100-500 | English | |
| Integrated Control Technology | Vertical Industry Software | 100-500 | English | |
| ezyVet | Veterinary Software; Healthcare Software | 100-500 | English | |
| Education Payroll | Education Software | 100-500 | English | |
| Cythera | System Security Software | 100-500 | English | |
| Checkmate | Recruiting Software; Human Resources Software; Software Background Check; Software Reference Check | 100-500 | English | |
| The Career Academy NZ | Education Software | 100-500 | English | |
| ArchiPro | Construction Software | 100-500 | English | |
| ADInstruments | Life Sciences Software; Education Software; Healthcare Software; IT Management; Software Electronic Data Capture; Software Deep Learning; Software Elearning Authoring Tools; Software Mobile Learning; Software Medical Lab | 100-500 | Chinese, English, Japanese, Multilingual, Portuguese, Spanish | |
| Gallagher Group Limited | Office Management Software | 100-500 | English | |
| Tracksuit | Marketing Software; Marketing; Software Brand Management; Software Brand Protection | 100-500 | English | |
| Excellent | Education Software; Talent Management Software | 100-500 | English | |
| MOBI | On-Demand Delivery Software; Retail Management Software; Travel Software; Software Ecommerce; Software Kiosk; Software Food Delivery; Software Restaurant Pos; Software Multi Channel Ecommerce; Software Online Ordering | 100-500 | English | |
| Serko | Accounting & Finance Software; Software Travel Management; Software Expense Report | 100-500 | English | |
| FRAMECAD | Construction Software; Construction Management Software; Engineering Software; Software Engineering Cad | 100-500 | English | |
| Hnry | Accounting & Finance Software; Software Accounting | 100-500 | English, French, German, Multilingual | |
| Auror | Retail Software | 100-500 | English | |
| Cryptopia | Blockchain Software | 100-500 | English, French, German, Multilingual | |
| TradeWindow | Supply Chain & Logistics Software; Logistics Software; Operations Management | 51-100 | English | |
| TIMG | Content Management Systems | 51-100 | English | |
| SPM Assets | Marketplace Apps; Asset Management Software; Operations Management; Software Facility Management; Software Fixed Asset Management | 51-100 | English | |
| SilverStripe | Content Management Systems | 51-100 | English | |
| Portainer | DevOps Software; Development Software; ERP Software; IoT Management Platforms; Application Development Software; IT Management Software; Software Application Development | 51-100 | French | |
| Poolcar | Automotive Software | 51-100 | ||
| Modica Group | Marketing Software | 51-100 | English, Spanish | |
| Joyous | Collaboration & Productivity Software; Customer Service Software; Talent Management Software | 51-100 | English | |
| HazardCo | Quality and Safety Management Software; Software Safety Management; Software Ehs Management | 51-100 | English | |
| Figured | Agriculture Software; Finance Software; Vertical Market Software; Software Accounting; Software Farm Management | 51-100 | English, French, German, Multilingual | |
| CredenceSoft | Hospitality Software; Real Estate Software | 51-100 | ||
| CodeAvengers | Education Software | 51-100 | English | |
| Fergus Software | Customer Service Software | 51-100 | ||
| Maxim Software | Accounting & Finance Software; Software Dental | 51-100 | English |
Insights of the Top 50 New Zealand SaaS Companies
- AAll top 50 companies are enterprise-level with Over 500 employees
- Healthcare and Health Care Software is heavily represented in the top tier
- HR Software and Human Resources solutions show strong market presence
- Financial Services and Accounting Software companies are well-established
- English is the dominant language, with multilingual support increasingly common
SaaS Companies in New Zealand Split Into Software Categories
Companies
| Software Category | Number of Companies | % of Market |
|---|---|---|
| Ecosystem Service Providers | 68 | 7.8% |
| Development Services Providers | 31 | 3.6% |
| Outbound Marketing Services | 16 | 1.8% |
| Education Software | 15 | 1.7% |
| Marketing Software | 12 | 1.4% |
| Real Estate Software | 11 | 1.3% |
| Accounting & Finance Software | 11 | 1.3% |
| Vertical Industry Software | 11 | 1.3% |
| IT Management Software | 9 | 1.0% |
| Vertical Market Software | 9 | 1.0% |
| Collaboration & Productivity Software | 8 | 0.9% |
| Content Management Systems | 8 | 0.9% |
| Agriculture Software | 8 | 0.9% |
| Customer Service Software | 7 | 0.8% |
| Finance Software | 7 | 0.8% |
The New Zealand SaaS market is dominated by Ecosystem Service Providers, accounting for 7.8% of all companies. Development Services Providers and Outbound Marketing Services follow closely, reflecting the market’s emphasis on digital marketing, professional services, and technology innovation. Categories with lower representation include specialized vertical solutions, indicating opportunities for niche market expansion.
Number of SaaS Companies in New Zealand Based on Employee Count
Companies
| Employee Range | Number of Companies | % of Total |
|---|---|---|
| 1 to 10 | 625 | 72.0% |
| 11 to 50 | 164 | 18.9% |
| 51-100 | 43 | 5.0% |
| 100-500 | 25 | 2.9% |
| Over 500 | 11 | 1.3% |
Key Insights Regarding SaaS Businesses in New Zealand
Key Insights;
The New Zealand SaaS landscape presents significant opportunities for sales teams targeting technology companies. The market is characterized by a large startup ecosystem, with 72.0% of companies employing 1-10 people, indicating a highly dynamic and innovation-driven environment.
From a technical sophistication standpoint, New Zealand SaaS companies tend to be early adopters of emerging technologies. The strong presence of Artificial Intelligence Software (2 companies) demonstrates the market’s focus on cutting-edge solutions. Development Services Providers and Ecosystem Service Providers dominate, suggesting a mature market with established infrastructure.
Key target segments for B2B sales include Marketing Software companies, HR Software providers, and Health Care Software vendors. These categories represent substantial market share and typically have higher technology adoption rates. Decision-makers in these companies are often accessible via LinkedIn, making social selling an effective approach.
Summary: How to Succeed in Selling to SaaS Companies in New Zealand
Success in the New Zealand SaaS market requires understanding its unique characteristics. The largest target segment comprises small companies (1-10 employees) at 72.0% of the market, followed by growth-stage companies (11-50 employees) at 18.9%.
The most common technology categories include Ecosystem Service Providers, Development Services Providers, and Outbound Marketing Services. Understanding these verticals and their specific pain points will enhance sales effectiveness. Regional hubs vary, but major metropolitan areas typically concentrate technology companies.
English-language sales materials are essential, as the majority of companies operate primarily in English. Multi-touch outreach strategies combining email, LinkedIn, and phone work best for reaching decision-makers in this market.
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7-days free trialFrequently Asked Questions
LinkedIn is the primary platform for identifying decision-makers at New Zealand SaaS companies. Company profiles often list key executives and their roles. Professional B2B databases like Clevenio provide verified contact information including email addresses and phone numbers for key decision-makers across 868 SaaS companies in New Zealand.
New Zealand hosts 868 SaaS companies across 495 software categories. The market includes 11 enterprise companies (500+ employees) and 25 mid-size companies (100-500 employees), making it one of the significant regional SaaS markets.
Ecosystem Service Providers leads the New Zealand SaaS market with 68 companies, representing 7.8% of the total market. This is followed by Development Services Providers (31 companies) and Outbound Marketing Services (16 companies).
The New Zealand SaaS market is predominantly composed of small companies: 72.0% have 1-10 employees and 18.9% have 11-50 employees. This startup-heavy composition indicates a dynamic, innovation-driven market with significant growth potential.
Based on company specializations, the most common technologies include marketing automation, CRM systems, and cloud infrastructure. 2 companies specialize in Artificial Intelligence Software, 12 in Marketing Software, and 4 in HR Software, reflecting the market’s tech-forward orientation.